Advertising Technology Company Solve Media Enter European Market

Online, July 31, 2013 (Newswire.com) - European brand launch partners include MasterCard, Unilever and Channel 4 Solve Media opens headquarters in London and Amsterdam with further ambitious pan-European expansion planned Solve Media, the leader in online performance-based branding at scale has launched its TYPE-IN™ online advertising in Europe with the opening of offices in London and Amsterdam. Early partners for Solve Media's innovative ad technology within Europe include MasterCard, Unilever and Channel 4, in deals that are the first of their kind in the EU.

Solve Media Europe is the new Pan-European division of Solve Media, a company founded by veteran entrepreneurs and technologists, focused on innovative Internet advertising solutions and security. The company is backed by First Round Capital, New Atlantic Ventures, AOL Ventures and Bullpen Capital and several prominent angel investors and recently raised $6 million (€4.5 million) to hire salespeople globally and to embark of ambitious international expansion. Solve Media Europe's campaigns are being coordinated from its new European headquarters on Tottenham Court Road in Central London for close proximity to the capital's media buying community.

The move into the European market marks the first step in an aggressive international expansion plan that is expected to replicate the success Solve Media' proprietary TYPE-IN™ has experienced in the US market where it has garnered more than 1 billion engagements in 2012 and is pacing to reach over 4 billion engagements in 2013. Solve Media's TYPE-IN™ advertising creates highly effective opportunities for brands to natively engage with consumers in CAPTCHA, display, video, pre-roll and mobile formats. Solve Media guarantees brand message delivery, increased recall rates and return on investment for advertisers; creates new revenue opportunities for publishers and improves the user experience for consumers. 100 million Solve Media TYPE-IN™s are set to take place in Europe per month as part of the Solve Media network and the figure is expected to increase significantly in 2013 with a host of publishers in Europe signing up to the Solve Media revenue sharing model.

Ari Jacoby, CEO and co-founder at Solve Media said: "Solve Media's TYPE-IN™ platform is based on one of advertising's age-old principles: engage with audiences where they already are, gain their attention with your message and help them recall it by having them repeat it. Top-tier brand marketers are the most discerning customers, and to date, we feel they have been under-served in Europe. Deals with MasterCard, Unilever and Channel 4 mark a great start for our expansion into Europe and we expect to strike several more high profile European partnerships in the coming months."

For more information and to arrange interviews with the Solve Media team about their expansion plans in Europe, please contact: Ben Titchmarsh [email protected] S: +44 (0)20 3301 5353 DD: +44 (0)20 3301 5349 M: +44 (0)7944 926 470[/url]