Advertising With Atlanta Marketing Consultants Is Like Fishing In Reverse

Online, June 18, 2010 (Newswire.com) - Advertising and marketing can be a lot like fishing. Before you go fishing, it's a good thing to decide on what kind of fish you want to catch. Before you advertise, it's good to know what type of customer you're trying to appeal to. Once these things are determined, you have to select the location for your fishing or your advertising and make sure to use the proper bait for that location. Then, with a bit more of preparation, you're ready to cast out the line and see if the prospective fish or client will bite and be reeled in.

When advertising and marketing in Atlanta (or anywhere else), it's very important to have customers coming to your location or your site. What I have found is that advertising with Atlanta Marketing Consultants is like fishing in reverse. Before learning about Atlanta Marketing Consultants platforms and strategies, I was stuck in the rut of the shotgun approach to advertising. I knew that be be as profitable as I could be, I needed to have as many customers as possible coming through my door and visiting my website. So, I advertised in the yellow pages, newspaper, local magazines and newsletters, coupon books and neighborhood papers. I sent out flyers, and even did a little radio and television advertising. Of course, I customized my bait for all of the advertising and marketing ponds I was fishing in.

I won't say, I didn't have any success, but I really didn't have a good way of tracking my advertising dollars to see where they were best spent and it seemed as though at the end of each month I was brining in just about what I was spending. In the meantime, my website was just somewhere I could tell people to go to, not something which was actually generating sales and customers for me.

Luckily, I met with Atlanta Marketing Consultants and they explained internet marketing and how it could help my advertising and marketing efforts and actually save me a lot of money I was spending elsewhere. Now that I've been using these advertising and marketing techniques, I see that it is actually like fishing in reverse.

It used to be that I would run an ad and then I'd have to hope that a good many people saw it and responded to it. I was casting my line and waiting for the fish to come by (like the billboard i wasted all that money on). Now with the internet marketing strategies employed by Atlanta Marketing Consultants, people actually go on line and type in what they're looking for-- They're looking for what I've got!

Then, because Atlanta marketing Consultants is so good at Search Engine Optimization, they're able to find me on the first page of the major search engines. They find me because they're looking for me! Once they're at my site they can get a few goodies to encourage them to come see me.

I love fishing. but this fishing in reverse thing has really got me excited!