Agenda Released for Direct Marketing Association's Marketing Analytics Conference

Austin, TX, April 27, 2016 (Newswire.com) - The Direct Marketing Association, in partnership with Momentum, is pleased to share the  newly released brochure for DMA's 2016 Marketing Analytics Conference, including event information, our advisory board, networking opportunities and insightful content. ​

MAC 2016 is where senior marketing executives and data scientists come together to learn from our impressive speakers and one another as they explore three primary themes:

1. Personalization - Enhancing data accurately and empathetically for today's customer
2. Optimization - Filtering and analyzing data
3. Mastering the Human Side of Marketing Analytics - Hiring and retaining the best talent

View the brochure for the full agenda.

Prices for this event increase after May 3rd so register today to save $200. MAC 2016 is taking place this  June 23 - 24, 2016 at the JW Marriott in Austin, TX. ​Register here: mac.thedma.org

About the Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.   Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.  DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.

About Momentum
Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at www.momentumevents.com.

Contacts: 
Mike Uehlein, 202-861-2441 or [email protected]
Julia Guarini, 609-315-9120 or [email protected]

Source: DMA/Momentum