Agua Caliente Casino Properties Select Rainmaker's TribalRev Revenue Management Solution

Online, May 4, 2011 (Newswire.com) - The Rainmaker Group, a world leader in automated profit optimization software and services for the hospitality industry, announced today that two premier tribal casinos in California owned by the Agua Caliente Band of Cahuilla Indians will implement its TribalRev™ revenue management solution. The new TribalRev users are the Agua Caliente Casino Resort Spa located in exclusive Rancho Mirage and its sister property, the Spa Resort Casino in downtown Palm Springs.

Rainmaker's TribalRev is a cost-effective managed service that increases profitability for small and mid-sized tribal casino hotel operators. TribalRev combines the use of Rainmaker's widely installed revolution™ profit optimization software and the services of Rainmaker's team of experienced revenue management professionals to handle implementation, pricing strategy, forecasting, and revenue management analysis.

TribalRev delivers more effective revenue management for Indian gaming operators
"Rainmaker's TribalRev will provide a level of revenue management that will allow us to streamline our processes," said Bob Maloney, assistant general manager of the Agua Caliente Casino Resort Spa. "We will take advantage of Rainmaker's proven profit optimization system and capitalize on its professional team that understands how gaming hotels should price rooms to maximize revenues. We have a strong central reservations manager, and TribalRev will compliment his processes."

At the same time, TribalRev will help Agua Caliente ensure it always has availability for its most valued customers. "Palm Springs represents an attractive alternative to Las Vegas for casino patrons, Maloney said. "The natural beauty and casual environment of our two Palm Springs casinos is a welcome relief from the traffic and crowds of Las Vegas. We want to keep our customers coming back."

Tammy Farley, principal for Rainmaker, noted that TribalRev is an ideal solution for the two Agua Caliente casinos and many other Indian gaming operators. "A number of tribal casino hotels do not have dedicated managers to focus on profit optimization. TribalRev meets the need to increase revenues by providing supporting services from Rainmaker's professional revenue managers and the use of our revolution revenue management system to take the weight off a property's shoulders and strengthen its bottom line," she said.

The Agua Caliente properties will employ TribalRev to receive more accurate revenue forecasting on which to base pricing decisions, to optimize hotel inventory, and maximize overall revenues. Rainmaker will also provide Agua Caliente with interfaces to its MICROS property management and IGT gaming systems. Implementation is expected in 3Q 2011.

TribalRev enables operators to leverage powerful, data-rich reporting, dedicated management consulting, and proven system performance, and receive services such as:
â— Weekly dashboard/executive summary with historical, short-term, and long-term forecasts,
â— Competitive updates,
â— Bi-weekly strategy calls with hotel GM/sales/casino staff,
â— Distribution strategy with third party providers and other services to optimize profitability.

About Agua Caliente Casinos
Guests at the 340-room Agua Caliente Casino Resort Spa in Rancho Mirage can enjoy today's hottest slot and video poker machines, table games, high-limit gaming, and private poker room action. Its 2,028-seat entertainment venue attracts upscale crowds and hosts top name acts; upcoming performances include Country star Miranda Lambert, Comedian George Lopez and more. Agua Caliente's six restaurants and full-service spa make it the perfect getaway. Agua Caliente's sister hotel casino, Spa Resort Casino in Palm Springs, has 228 rooms and is within walking distance of downtown attractions. Voted the Best Casino by Palm Springs Life magazine readers, the Spa Resort Casino features a variety of slot machines and video poker, a high-limit platinum room, and table games including blackjack, mini-baccarat, and Pai Gow poker. Its world-renown spa boasts natural mineral hot springs used in rejuvenating hydrotherapy treatments. Both properties are owned and operated by the Agua Caliente Band of Cahuilla Indians, a tribe rich in history and culture, as well as community spirit. The tribe stewards more than 31,500 acres of ancestral land, which encompasses Indian Canyons Golf Resort, Indian Canyons and Tahquitz Canyon hiking trails, and a protected Bighorn sheep habitat.

About Rainmaker
The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Used by more than 60 percent of the companies deploying revenue management systems in the multifamily housing industry, Rainmaker software delivers real results for operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities, and many others. Gaming/hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts, Omni Hotels & Resorts, Wynn Las Vegas, and other leading companies. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information, go to www.LetItRain.com.

Contact:
The Rainmaker Group
Tammy Farley
Principal
4550 North Point Parkway
Suite 400
Alpharetta, GA 30022
Phone: (678) 578-5777
Email: sales(at)letitrain.com
http://www.letitrain(dot)com

Agua Caliente Casino Resort Spa
Therese Everett-Kerley
Director of Communications
32-250 Bob Hope Drive
Rancho Mirage, CA 92217
Phone: (760) 883-1396
Email: Teverett-kerley(at)aguacaliente.net
http://www.hotwatercasino(dot)com

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