Aim for Seva Appoints Niyati Technologies for Online Promotions

Online, October 22, 2010 (Newswire.com) - Aim for Seva, the Chennai based non-profit organization with a pan-India presence, has appointed Niyati Technologies as their digital agency for promoting their services during this festive season.

Aim for Seva is an NGO founded by Swami Dayananda Saraswati with the mission of making education accessible to every child in the tribal, rural, and urban areas of India by constructing student homes or chatralayas. Today, the organization supports the educational needs of over 2500 students in 80 student homes across 14 Indian states.

Commenting on the new initiative, Sheela Balaji, Secretary & Managing Trustee, Aim for Seva, said, "Aim for Seva has been doing tremendous services in educating and uplifting communities from the remotest parts of the country. Today, our services touch the lives of over 10 million people every day. We feel this is the right time for us to reach out to the digital medium to spread awareness in the online space".

Ramesh Nair, CEO, Niyati Technologies, said, "Niyati has been closely associated with Aim for Seva for a few years now, handling their creative communication requirements. We are very excited about extending the organization's reach to the digital media. Through creative communication and proper positioning, we are confident of spreading the message to targeted audience across the world".

To start off, Niyati is currently promoting a campaign for Diwali which is online at www.aimforseva.org/diwali/index.htm. Apart from the landing page, the fund-raising campaign will also be promoted through Facebook, Google Ads and Email marketing.

For the future, Aim for Seva plans to introduce more campaigns that highlight their services in the areas of education, healthcare and community development. More about Aim for Seva can be found at www.aimforseva.org

About Aim for Seva:
Aim for Seva is an NGO founded by Swami Dayananda Saraswati with the mission of making education accessible to every child in the tribal, rural, and urban areas of India by constructing student homes or chatralayas. With 2500 students in 80 student homes across 14 Indian states we need your help and support.
Website: www.aimforseva.org

About Niyati Technologies Pvt. Ltd.

Founded in 1999, Niyati Technologies is a highly creative digital design and online marketing company based in Chennai, India. Niyati helps companies and individuals conceptualize, design, develop and market their presence on the digital media. Apart from Chennai, Niyati has its marketing presence in Dubai and Singapore.

Media contact:
Ramesh Nair, CEO
Niyati Technologies Pvt. Ltd.
3rd Floor, Prince Plaza,
Pantheon Road, Egmore,
Chennai - 600 008, Tamilnadu, India.
Phone: +91-44 2841 2639 (Extn: 303) / 4269 6975
Mobile: +91 98840 82639
Email: [email protected]
Website: http://www.niyati.biz