Aimcast Delivers AI-Powered Content Experience for McCombs School of Business Marketing Conference

AUSTIN, Texas, November 15, 2023 (Newswire.com) - Aimcast, an AI-powered enterprise communications app, teamed up with the McCombs School of Business at The University of Texas at Austin as the exclusive technology partner for the 2023 McCombs Marketing Conference on AI held October 26-27.

“In an effort to be as cutting-edge as our topic ‘Unlocking the Promise of AI in Marketing,’ we were pleased to partner with Aimcast to bring the power of their AI-driven app to our conference attendees,” said Lori Van Orden, senior academic program coordinator for the McCombs Center for Customer Insight and Marketing Solutions. Van Orden spearheaded the collaboration with Aimcast.

“The AI-generated variations of our session recordings offered a novel and interactive way to present our content, significantly enhancing the conference experience and offering a glimpse into how Aimcast's AI streamlines the sharing of information,” said Van Orden. “The app allowed attendees to take away valuable insights and utilize practical tools while seamlessly aligning with the essence of our event.”

Aimcast transformed recordings of each conference session within minutes of completion into video, audio and text formats, providing the audience with different detail levels and languages, enabling attendees to reference key moments of the conference on demand.

“Aimcast enables the audience to personalize their event experience,” said Bob Pearson, founder and chair of The Next Practices Group and lecturer at Texas McCombs. “It is important for participants to be able to reflect on key points, share information with colleagues and do all of this at their convenience. The event is really the catalyst, not the end point.”

The Aimcast app is currently used by several Fortune 500 companies to connect the right content to the right people at the right time. It captures knowledge from employees across the organization, from the newest hires to the C-suite, driving dialogue and surfacing actionable information.

“We have designed the app to evolve to the unmet needs of the organization that uses the platform,” said Richard Zemsky, COO of Aimcast.  “The app is a place to share content and ensure the message is absorbed by the right people.”

About Texas McCombs

The McCombs School of Business at The University of Texas at Austin boasts a legacy as big as Texas. A top business school at a world-class public research university, McCombs is home to a bold community of learners, scholars, and trailblazers at the forefront of transformation in business. Our pioneering faculty, students, and more than 100,000 alumni continue to shape industries and reimagine the world.

About Aimcast

Aimcast is transforming the way people work and learn, maximizing productivity, and turning teams into communities that get smarter over time. Trusted by leading Fortune 500 companies, the Aimcast platform delivers the right content to the right person at the right time using patented AI technology that transforms and then surfaces content to maximize its impact. To learn more about Aimcast, visit aimcast.com and follow us on LinkedIn

Source: Aimcast Corp.