AIPMM Webinar to Focus on Value-Based Innovation

Online, April 16, 2013 (Newswire.com) - AIPMM, the world's certifying body for product management and innovation leadership, announced that their next webinar will focus on applications of value-based innovation.

Dr. Jose Briones will discuss a few case studies of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it.

The concept of a Value Box will be introduced to visualize the value proposition of a product concept and guide the creation of a pricing strategy. An introduction to value co-creation will also be discussed. For more information visit: http://bit.ly/11KwMq5.

A few case studies will be discussed to highlight methods for quantifying product value. These will include: B2C products like the Gillette Fusion razor, 3M's command strips, hybrid cars, pharmaceutical products, the Segway, iPad apps and B2B products like industrial adhesives and corrugated paperboard.

Dr. Jose Briones is the General Manager of SpyroTek Performance Solutions, a supplier of Innovation Management and Training Services. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.

He has directed the launch of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. His areas of expertise include: Innovation Management, Product Development, Business Model Assessments, Product Value Analysis, Probabilistic Forecasting and Social Media. He has a Ph.D. in Chemical Engineering from Clemson University and an MBA from Wharton Business School.