Air Conditioning and Heating Contractor Clover Comfort Launches Social Media Initiative with New Facebook Page and Twitter Presence

Online, June 22, 2011 (Newswire.com) - Sleepy Hollow, NY - Clover Comfort, a leading contractor for green home solutions has launched its first Facebook fan page, adding a new element to the company's growing social media strategy. The page, entitled "Clover Comfort" is designed for New York homeowners who are fans of Clover Comfort and for those who are interested in learning more about smart home energy solutions. The page, which features basic company information, product images and videos, will serve as a platform for Clover Comfort to announce select promotions and events as they occur throughout the year, as well as showcase their latest completed projects.

"Social networks have really changed the way Clover Comfort communicates with New York homeowners," said Anthony Marmo, company president. "Networks like Facebook and Twitter allow us to create an ongoing dialogue with online audiences, which are of immeasurable value to our AC and heating service firm. We're not just using social media as another way to advertise; it's helping us and homeowners understand the AC repair and service process."

The company's foray into Facebook is the second step in a tiered social media strategy which also includes participation in Twitter and YouTube. The company's Twitter efforts have proven to be extremely valuable in a variety of areas, helping homeowners with any HVAC questions and advice.

New York homeowners can become a fan of the "Clover Comfort" Facebook page by visiting http://www.facebook.com/CloverComfort and clicking on the "LIKE" option. Twitter users can follow the Allentown electrical contractor at http://twitter.com/#!/CloverComfort . For more information about Clover Comfort, visit http://www.clovercool.com/

About Clover Comfort - At Clover, we work hard for your comfort. Over two decades of study and experience have taught us that the right heating or cooling system can improve the health of a house and the people who live in it. We're serious about comfort, because proper moisture balance means that you will breathe easier and the wood in and out of your home--including your antiques--will be well protected.