Alive! Expo Green Pavilion And Mix Media Luxury Lounge Countdown The Days To The Sundance Film Festival 2011 And Their VIP, 3-Day Star-Studded Soiree In The Snow!

Online, January 18, 2011 (Newswire.com) - Merging the "goodness of green" with the "lap of luxury", eco-luxury pioneers Patrycja Siewert-Towns (Alive! Expo Green Pavilion) and Kim Shimmel (Mix Media, LLC) have made a name for themselves by turning Hollywood's red carpets "green". Amongst the Festival's hearty stock of award-winning actors, filmmakers, and national media, this dynamic duo has proven that by sharing their environmental alliance of education, social responsibility, and the power of celebrities, it is possible to take steps towards a more sustainable future.

Known as the lounge where the goodness of green and lavish luxury, go hand in hand, Alive! Expo Green Pavilion and Mix Media Luxury Lounge have selected The Creative Coalition as a special beneficiary partner. The Creative Coalition is the premier nonprofit, nonpartisan, nonpartisan social welfare and public advocacy organization of the entertainment industry. This special alliance will help support inspiring messages to those who are influential in the entertainment world.

''We are very excited to help support The Creative Coalition," says Alive! co-founder Kim Shimmel. ''Not only will our three-day event raise awareness, in a collaborative effort, but we also hope to bring attention to the The Creative Coalition's causes of arts advocacy and arts in public education.''

At Alive! Expo Green Pavilion & Mix Media Luxury Lounge's 8th year surrounding Sundance, Siewert-Towns and Shimmel will exemplify the perfect union of eco and extravagance by hosting Project Green's (www.ProjectGreenUSA.org) CELEBRITY Photo Studio. A 501c3 non-profit organization, Project Green's mission is to invest in a "Greener Tomorrow" by protecting green space for future generations and launching an annual "Back to Basics" Summer Camp for under-served kids and young people. The Photo Studio is an exclusive opportunity for celebrities, and notables, to share their ecological efforts in Project Green's upcoming coffee table book on "Celebrities Going G-R-E-E-N". Focusing on sustainability and teaching the 3 R's -"Reduce, Reuse, Recycle" with proceeds from the book will benefit Project Green's objectives.

"Healthy Happy Hours" from 4:30-6:30pm and VIP "sustainable soirees" will close each day with a mix of spirits and spirited invitees. There will be live music performed during these libatious mixers, provided by hot, new recording artist Amber Rubarth (www.amberrubarth.com). She is currently recording her new album with Grammy Award winning producer Jacquire King and formerly scored the critically acclaimed Joan Rivers documentary at last year's Sundance Film Festival. She's a talent not to be missed!

Media partnerships include HollyScoop (www.hollyscoop.com), Black Tree TV, and LA's the Place (www.lastheplace.com). Celebs confirmed for attendance include top notch names such as Demi Moore, Kevin Spacey, Paul Bettany, Jeremy Irons, Zachary Quinto, Penn Badgley, Simon Baker, Mary McDonnell, Stanley Tucci, Adrian Grenier, Tim Daly, Zachary Quinto, Liv Tyler, Ellen Barkin, Tim Roth, and Isabella Rossellini.

The Shadow Ridge Resort, just steps from Park City's popular Main Street, is the "official hospitality location" for the Sundance Film Festival. The resort will provide guests easy access to Alive! Expo GreenPavilion and Mix Media Luxury Lounge. Too, there will be convenient shuttle service to and from Sundance "hot spots".

For all requests and credentials, please contact Quintessential PR partners:

Kerith Henderson
[email protected]
310.770.4764

Stacey Barker
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323.833.8358

Allyona Sevanesian
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818.332.6939