Alive! Names Beneficiary for Celebrity Lounge at Film Festival in Park City

Online, December 30, 2010 (Newswire.com) - Blanketed beneath the snowflakes and Festival luminaries, Alive! Expo Green Pavilion & Mix Media Luxury Lounge returns to Park City, Utah for its 8th Annual Hospitality Suite from January 21-23, 2011. This invitation-only, eco-friendly gifting and educational luxury lounge serves as a hot spot for celebrities, press, media, and filmmakers for a sustainable, yet stylish, setting to unwind.

Known as the lounge where the goodness of green and the lap of luxury go hand in hand, Alive! has selected The Creative Coalition as a special beneficiary partner. The Creative Coalition is the premier nonprofit, nonpartisan, nonpartisan social welfare and public advocacy organization of the entertainment industry. This special alliance will help support inspiring messages to those who are influential in the entertainment world.

''We are very excited to help support The Creative Coalition," says Alive! co-founder Kim Shimmel. ''Not only will our three-day event raise awareness, in a collaborative effort, but we also hope to bring attention to the The Creative Coalition's causes of arts advocacy and arts in public education.''

This year's Alive! Expo Green Pavilion & Mix Media Luxury Lounge will be held at the popular Shadow Ridge Resort (www.shadowridgeresort.com) and will provide hospitality during the Festival. It is located at 50 Shadow Ridge Drive in Park City, Utah 84060.

Media partnerships, participants, and lounge specifics TBA.

About the Creative Coalition (www.thecreativecoalition.org):
The Creative Coalition was founded in 1989 by prominent figures in the arts and entertainment industry to educate and mobilize leaders in these communities on issues of public importance, specifically in the areas of First Amendment rights, arts advocacy and public education.

About Alive! Expo Green Pavilion & Mix Media, LLC (www.aliveexpogreenpavilion.com):
Alive! Expo Green Pavilion is founded and led by Patrycja Siewert-Towns and Kim Shimmel. As specialists in 'green' and in creating brand entertainment /sponsorship opportunities that surround 'official green' Hollywood red carpet ceremonies, their focus is on 'earth friendly' clients.

Mix Media, LLC works hand-in-hand with Alive! Expo Green Pavilion by creating product placement and sponsorship opportunities in television, film and high profile events to establish positive celebrity product connections without the formality of a commercial endorsement.

For all media requests and credentials, please contact:
Kerith Henderson/[email protected]/310.770.4764
Stacey Barker/[email protected]/323.833.8358