All Lift Chairs Announces New Informational Guides for Customers

Online, August 30, 2010 (Newswire.com) - Raleigh, NC - All Lift Chairs, a leading online retailer of medical lift recliner chairs, unveiled a new section of their website devoted to providing customers more in-depth information about their company and the products they carry. The new section of the site spans five pages and illustrates the quality, luxury, and customizability of All Lift Chairs' vast selection of lift recliners.

The new section of the website explores the reasons why shoppers may find it necessary to buy a liftchair for home use, and lays out All Lift Chairs' policies on pricing, delivery, and customer service. "We feel it's important that customers understand that our marketing and sales practices are above-board and honest," said James Burrow, Director of Marketing for All-Lift-Chairs.com. "Many first-time customers are wary of buying from an internet-based business, whether as a result of media panic about online ripoff artists or negative firsthand experiences with other web-based companies whose sales practices are less-than-transparent. The message we want to send to our customers is simply this: What you see is what you get. When we list a price for a lift chair, that's what you pay; we're not tacking on asterisks at the end of prices or burying fine print in our product descriptions just to trick people into paying more than they expected."

All Lift Chairs' newest content additions also include: a section on luxury lift recliners that are affordable and comfortable for any home user regardless of physical disability; a guide to the types of upholstery fabrics which can be applied to their selection of chairs; and a glossary of lift chair terms used in product descriptions and owners' manuals, which the company hopes to improve over time. The glossary includes an email address for customer feedback, so visitors who don't find the information they're seeking can let the All Lift Chairs staff know that additional details are needed in the document.

The new onsite informational guide can be accessed at http://www.all-lift-chairs.com/lift-chair-guide.htm.