Alliance to End Hunger Launches Advocacy Playbook

WASHINGTON, DC, July 9, 2015 (Newswire.com) - The Alliance to End Hunger is releasing its Advocacy Playbook on its website, in partnership with ConAgra Foods Foundation. This toolkit is the centerpiece of the Alliance to End Hunger’s new initiative to emphasize the role of advocacy in ending domestic hunger and provides guidance for effective activism. With associated webinars and trainings to guide volunteers through the advocacy process, this interactive online resource is widely accessible to the public.

Hunger is a prominent issue in the United States—according to the USDA, 1 in 6 people in the United States struggle with hunger, and 16 million children face hunger. As an organization working to collectively end hunger, the Alliance to End Hunger effectively engages a myriad of partners nationwide to capitalize on the power of persuasion to build the public and political will to end hunger. ConAgra Foods Foundation, in particular, has played a significant role in this initiative, recognizing the unharnessed power of national volunteerism as an untapped resource. As Kori Reed at ConAgra Foods Foundation remarks, “Volunteers are often unclear about how to get involved and which activities will yield the best results for children and their families. This disconnect creates a large gap in untapped support for nonprofit organizations that are on the ground in communities.”

"There are millions of Americans dedicated to ending hunger and putting their energy into hunger relief efforts at organizations across the country. We are thrilled to introduce the Advocacy Playbook, a tool to help those volunteers and organizations increase their impact and become change agents in the fight to end hunger."

Rebecca Middleton, COO, Alliance to End Hunger

The Advocacy Playbook is part of a broader effort spurred by the ConAgra Foods Foundation’s partnership to close the gap between volunteerism and proactive action, and aims to connect volunteers to activities which can add increased value to a nonprofit organization, either in terms of efficiency or reach, and has a more lasting impact for children and families.  “There are millions of Americans dedicated to ending hunger and putting their energy into hunger relief efforts at organizations across the country. We are thrilled to introduce the Advocacy Playbook, a tool to help those volunteers and organizations increase their impact and become change agents in the fight to end hunger,” says Rebecca Middleton of the Alliance to End Hunger.

Initial response to the Playbook has been positive, with remarks praising the effort for providing a tool that is both comprehensive and user-friendly. As a crucial component in engaging the public in standing up for long-term solutions to hunger, Feeding South Florida’s President and CEO, Paco Velez, notes, “The Playbook is a great resource that will help volunteers at hunger-relief organizations take that critical next step to organize, mobilize and educate legislators about the importance of ending hunger as a national priority.”

The playbook is available on http://www.alliancetoendhunger.org/advocacy-playbook/. For more information about this tool and initiative, please contact Minerva Delgado at [email protected]. 

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About Alliance to End Hunger

The Alliance to End Hunger engages diverse institutions to build the public and political will to end hunger at home and abroad. The Alliance to End Hunger represents a diverse coalition of more than 90 members – corporations, non-profit groups, universities, associations, individuals, health care providers, foundations, and faith-based organizations – all working together in the fight against hunger. The Alliance to End Hunger develops innovative partnerships among its members; political commitment among leaders; and connections among groups working to end hunger domestically and internationally.

About ConAgra Foods Foundation 
The ConAgra Foods Foundation, through its Nourish Today, Flourish Tomorrow platform, is dedicated to raising awareness of the nearly 16 million children in America who are at risk of hunger and don't have enough food to live active, healthful lives. It aggressively pursues sustainable solutions in the fight against child hunger. And the Foundation is committed to building a community of people who are passionate about ensuring that all kids have access to the food and facts they need to eat nutritiously while living balanced lifestyles and succeeding in school and life. ConAgra Foods Foundation invests in national and local partnerships with high-impact, not-for-profit organizations, such as Feeding America, that take an innovative approach to addressing needs in the core areas of hunger and nutrition education. For more information, please visit www.conagrafoodsfoundation.org.