Allison Williams to Host and Produce Video Series With NowThis Media

New York, NY, May 12, 2016 (Newswire.com) - ​​NowThis Media, a leading distributed digital media company known for producing and distributing short-form video for an audience that lives at the intersection of mobile and social, announced today at its NewFronts in New York City that it would be producing a video series on Education in America with Allison Williams, star of the hit HBO show GIRLS. Williams will host and produce a multi-episode series that will showcase the most innovative programs, educators and institutions that are striving to push America’s young people forward to success – from Kindergarten to college. EDify will highlight the people and programs that are determined to change the face of education in this country.

"It’s clear that the team at NowThis shares my passion for improving the American educational experience. Knowing their incredible reach and broad fanbase, as well as their production value, I asked them to turn an idea into a series,” said Williams. “Amazingly enough, they agreed. It’s refreshing to team up with a media company that cares so much about the well-being of our nation’s youth. They have two things that matter to me: heart and access."

"We couldn't be more excited to partner with Allison on this video series. It is a perfect alignment of covering an issue that is not only deeply important and personal to her, but one that resonates and connects with our audience."

Athan Stephanopoulos, President

“EDify” is set to Premiere This Summer.

“We couldn’t be more excited to partner with Allison on this video series. It is a perfect alignment of covering an issue that is not only deeply important and personal to her, but one that resonates and connects with our audience,” said Athan Stephanopoulos, President of NowThis. “Of the many issues that matter to our young, millennial audience, education is at the top of the list. It is a topic that incites great passion and huge views.”

Among the other projects announced Thursday is a multi-episode music series, Jam Sesh, which will highlight the best new songs, as covered by the coolest and most eclectic up-and-coming acts. Also announced was the launch NowThis’ newest channel on Facebook, NowThis Women, a vertical completely focused on covering stories that matter most to women, like empowerment, equal pay, reproductive rights, wellness and body image.

Founded in late 2012, NowThis is the no. 1 video news publisher across the social web (according to Tubular Labs) and currently has more than 1.6 billion video views a month across all its social channels, with more than 8 billion monthly impressions.

ABOUT NOWTHIS MEDIA:

NowThis is the leader of the Distributed Media Model - producing and distributing video natively to social feeds and platforms where it is consumed. The company’s approach is to produce platform appropriate content, providing audiences timely and relevant news in a format that is visually conducive to the social platform. 

Source: NowThis Media