AlphaOne's 1st Birthday Party Over 100,000 People Throng AlphaOne, Amritsar for the Grand Celebrations

Online, March 8, 2011 (Newswire.com) - Occasion: 1st Birthday Celebrations of AlphaOne, Amritsar
Ambience: Celebratory, Festive, Enthusiastic & Interactive
Venue: AlphaOne, Amritsar, Main GT Road
Attendee Profile: Retail Industry, Shoppers, Corporates, Celebrities, Real Estate and Media

Rapidly growing real estate developer, Alpha G:Corp celebrated the 1st Birthday of their stunning AlphaOne mega retail and entertainment development in Amritsar on March 05, 2011 with the fun-loving people of Punjab. Alpha G:Corp's first retail and entertainment development, AlphaOne in Amritsar offers the best of national, international and regional brands to the fun-loving people of Amritsar and surrounding areas while also retaining the best of the vibrant Amritsari spirit. AlphaOne since its Grand Launch in March 2010 has been adding value to the lives of families and youngsters in Amritsar by way of interactive events and opportunities for wholesome participation for all.

Noted dignitaries from Delhi, Amritsar, Jallandhar and surrounding areas amongst other cities, along with top retailers and traders in Punjab were an active part of the 1st Birthday Celebrations. Col. R S (Pickles) Sodhi, MD, Alpha G:Corp and colleagues, Mr. SK Sayal, Director & CEO, Mr. Prodipta Sen, VP, Marketing, Corporate Affairs & Retail and Mr. Mukul Kumar, CTO came from Delhi for the landmark day. The vital aspects of AlphaOne as a destination point for Amritsaris as well as visitors to the Holy City were indicated by the presence of anchors and partners, with a guest profile of enthusiastic visitors, prominent revelers and shoppers.

Amritsar's celebrating crowd enjoyed the cultural and entertainment extravaganza at the 1st Birthday of AlphaOne. The day started on a reverent note with Shri Sukhmani Sahib Path followed by Col. Sodhi hoisting the National as well as Corporate Flags. The core management interacted with the attending media and shared their plans with them. There was an Army band playing Jazz music during the day. In the evening the emcee gave away several coveted awards and gifts to those who correctly answered her interesting questions about the development and facilities followed by many fun-filled emcee activities with the audience.

As a gesture of gratitude to Amritsar and its people, Mr. Prodipta Sen announced Alpha's latest CSR activity entailing a sustainable cleanliness drive by AlphaOne for Amritsar, 'Lets Make Amritsar Sparkling'.

Mr. SK Sayal gave the first prize of the Winter Shopping Carnival, an Alto K-10 to Ms. Tvishi Gulati, daughter of Mr. Prashant Gulati of Taran Tarann. The second prize of Microwave and Provogue Watch along with gift hampers from AlphaOne was won by Mr. Kulwinder Singh of Khalsa College Avenue, Amritsar.

Mrs. Sayal and Mrs. Sen gave away the certificates of appreciation to the team behind AlphaOne making it a huge success. The evening culminated with pyrotechnics leaving the audience mesmerized and looking forward to spending many a leisure hour at AlphaOne in the coming days.

With globally popular and appreciated brands, AlphaOne is offering goods, services and family outing options to the people of Amritsar like never before. This is Punjab's largest development and it is evident that in a year AlphaOne is among the landmarks of Northern India. The company's focus on making it customer-friendly and convenient would present not only tourists to the city with the option of shopping for traditional wares in immaculate surroundings but also to the residents of shopping that blends local flavours with benchmark international standards of comfort and convenience.

Col. R S 'Pickles' Sodhi, MD, Alpha G:Corp expressed the company's joy for the 1st Birthday of Punjab's largest shopping and entertainment destination in Amritsar, "A special thanks to all our retail partners for the ever learning experiences that have helped in shortening our learning curve and also made it a delightful one. For us, our customers, media and retailers are always at the heart of everything that we plan or do! Friends, thank you once again for your trust in us and here's hoping that our relationship continues to grow most fruitfully and enjoyably for all."

Mr. SK Sayal, Director & CEO, Alpha G:Corp thanked the media and the public, "AlphaOne has the appropriate tagline, 'Ithhe aao happy ho jao ...Be here be happy!' Our vision has always been to set industry-best standards in all our developments. Our biggest contribution to our success comes from the faith and confidence you repose in our integrity, ingenuity and abilities. Through AlphaOne, a benchmark and destination in retail, the world's best brands available under one roof in AlphaOne from over 170 stores. Collaborative efforts by way of promotions, value offers and incentives to shoppers and long term win-win relationships with retailers provide value and entertainment to families is the abiding success strategy of AlphaOne."

Mr. Prodipta Sen, VP, Marketing, Corporate Affairs & Retail, Alpha G:Corp stated, "We are committed to well designed systems and processes that incorporate global best practices, transparency, a value-driven approach and long-term reliability. I have been very fortunate to work closely with my long-term colleagues and core team members, Col. Pickles Sodhi, Mr. S K Sayal, Mr. Mukul Kumar and Mr. Ashish Sarin, as also my most valuable team at Alpha G:Corp. My humble appreciation and gratitude to my invaluable team members. The brand, 'AlphaOne' was planned and built with an unanimous spirit of excellence by Team Alpha aided by the ever dynamic market feedback."

AlphaOne substantially elevates the customer expectation, experience and delight for Amritsaris for a truly cosmopolitan experience customized especially for them.

In the short time since its launch, AlphaOne, Amritsar has already received several awards. At The Asia Retail Congress 2011, Mumbai, 'Retail Marketing Campaign of the Year'; 'Shopping Centre Award' & 'Emerging Retailer of the Year - Mall' Awarded for AlphaOne, Amritsar at the 7th Reid & Taylor Awards for Retail Excellence. At the World Brand Congress Awards 2010 in Mumbai, 'Digital Marketer of the Year Award' and 'Award for Social Marketing' awarded to AlphaOne, Amritsar. At the CMO Asia Awards 2010 in Singapore, Award for 'Social Marketing - Retail' conferred on AlphaOne, Amritsar. In May 2010, AlphaOne received the 'Award for Most Successful Shopping Centre Launch of the Year - North India' at the Images Retail Awards in Mumbai. It also won the high honor of 'Most Admired Shopping Centre Design of the Year' and was also honoured with the 'Emerging Retailer of the Year - Real Estate' at the Asia Retail Congress 2010. AlphaOne also won the honor of 'Highly Commended Certification' and 'Seal of Distinction' in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards in Singapore. In connection with the same, Alpha G:Corp was also honored with 'The Emerging Developer of the Year Award' at the Realty Plus Excellence Awards 2009.

www.alphagcorp.com & www.alphaoneamritsar.com

For Additional Information: PR Grid - Ajay Garkal/Jitendra Parmar/Richa Katiyar
Tel: 911141431044, 41431455, 29249364, +919818410072