Amadeus Consulting & BMA Discuss Website Conversion: How to Turn More Visitors into Customers

Online, June 21, 2010 (Newswire.com) - Amadeus Consulting, in conjunction with the Colorado Chapter of the Business Marketing Association will present a roundtable discussion: Website Conversion: How to Turn More Visitors into Customers. The roundtable will be conducted by Monica Valdez, Search Visibility Manager at Amadeus Consulting at the company's Boulder-based offices.

In this roundtable, Monica Valdez will provide an overview on how to measure the quality of website traffic, and then convert that information into specific marketing actions companies can take.
Attendees will learn how to:

• Measure online marketing efforts through analytics

• Look at analytics data to find trends in user experience and engagement

• Use trend data to create and improve online marketing efforts

On speaking about conversion, Monica Valdez said, "Focused, incremental improvements of the quality of your website traffic can have huge impacts on the quality of your online marketing efforts, and ultimately your conversions. We're hoping to demonstrate how taking these next analytical steps can create results."

Website conversion is something that the Search Visibility team at Amadeus Consulting knows well, as a leading search engine advertising company, specializing in pay-per-click consulting, website conversion and keyword optimization, as well as improving web marketing ROI.

The event will offer breakfast and networking begins at 7:30AM on Thursday, June 24th. Monica Valdez will begin her talk at 8AM. For more information about this event, visit the BMA event website. The event is open to the public, but will be $10 for members and $25 for non-members.

About Amadeus Consulting

Amadeus Consulting is a custom software development company dedicated to creating intelligent technology solutions with successful business results. Amadeus Consulting is a Microsoft® Gold Certified Partner as well as a Silverlight™ Partner, winner of the Microsoft Office XP Challenge, and has Microsoft Partner Competencies in Custom Development, Mobility and Data Management Solutions. The company is an expert in custom software applications such as rich Internet Applications, content management systems, e-commerce, surveys, social networking sites, data collection and management, browser plug-ins, and mobile application development including iPhone™, Windows Mobile® and Android™. Amadeus Consulting ranked in the top 25 on the prestigious Mercury 100 list of the fastest-growing private companies in Boulder and Broomfield counties for three consecutive years, and has placed on the Inc. 5000 list for four consecutive years.

About Business Marketing Association

At the Colorado Chapter of the Business Marketing Association, members will network with marketing communication VPs, directors, and managers from local companies. Members also meet account executives, advertising managers, and creative directors working at agencies - as well as independent business owners, consultants, writers, and designers - with whom to share ideas and resources. Most of its more-than-370 members live and work in Denver, Boulder, Fort Collins, and Colorado Springs. BMA Colorado is for people interested in business-to-business marketing, advertising, or communications. . It is the premier professional development organization providing B-to-B education, networking, resources, and B2B job listings.