Amaya Gaming Group Select BIS² Analytical Software for Lottery Operations

Online, February 8, 2012 (Newswire.com) - BIS² announced today that its multi-award winning analytical software has been selected by Amaya Gaming Group, headquartered in Montreal, Quebec, Canada. The BIS² software will initially be deployed to help analyze Amaya's lottery solutions through its Government Solutions division.

"We consider the BIS² technology a "best of breed" online analytic processing and data mining tool that will allow customers to gain market insight over gaming and lottery operations, by enhancing their ability to capture gaming and lottery data and by detecting market trends that support their forecasting capabilities. Our goal is to provide technology-driven solutions to governments that support the taxation and regulation of lottery and gaming operations," states Benjamin Ahdoot, Vice President of Government Operations. "The BIS² technology is consistent with our strategy to leverage technology and to remain at the forefront of the regulated gaming and entertainment industry," Ahdoot added.

"The challenges with big data are well known and the BIS² Super Graphics make big data easy to understand and interpret, and provide real insights as to what is going on in the business. We are delighted that Amaya Gaming Group has selected the BIS² technology to take its big data analytics to the next level," states Mukesh Gordhan BIS² CEO. "BIS² turns volumes of customer data into operational intelligence, which can only serve to improve and further validate Amaya's leading place in the market," Gordhan adds.

"We are very pleased to be representing BIS² in this sale with Amaya Gaming Group", states Sylvain Tasse, CEO of Bi2U, a BIS² partner. "I have been in the industry for many years and I see the BIS² technology as highly innovative and an essential analytics tool for businesses today," added Tasse.

BIS²'s gameViz™ industry solution allows gaming operators to directly interrogate their big data without the requirement for ETL, and see the results visually using innovative and powerful Super Graphics™. gameViz represents the next generation of advanced data visualization software for strategic, operational, and analytical users of gaming data. It enables users to understand and take action on their data in a new way. Using Super Graphics to view complex data analysis gives users a better way to understand big data and quickly identify patterns and improvement opportunities.

About Amaya Gaming Group
Founded in 2004, Amaya Gaming Group Inc. is a technology based gaming provider for the regulated gaming industry. An expansive global organization, present in North America, Latin America, Europe, Africa and Asia, Amaya is an innovator in the gaming world.

Headquartered in Montreal, Canada, Amaya provides a host of services and solutions through its four operational pillars: Government Solutions | Online B2B | Bricks and Mortar | Entertainment.

Products include: online gaming platforms, online and mobile casino games, traditional and mobile lotteries, networked electronic gaming systems, hospitality in-room entertainment systems, management systems, content suites, advisory and management services, and integrity monitoring and auditing systems for the regulated gaming markets.

Amaya is a publicly traded company on the Toronto Stock Exchange (TSXV: AYA.V). For more information, visit www.amayagaming.com.

About Bi2U
Bi2U delivers sophisticated Visual Analytics Solutions to companies in Canada, Asia, the North East USA, the Caribbean and is an authorized reseller of BIS² products. Bi2U also provides implementation, training services and after-sale support for BIS²products. Bi2U provides its customers with an accelerated ROI on their data investment by identifying valuable business improvement opportunities within a business's customer and operational data. Bi2U is a member of the Canadian Gaming Association. For more information, please visit www.bi2u.ca.