AMB New Generation Data Empowerment Releases Self-Learning Enrichment Search/Integration Technologies Leverages Access to Portals, Social Networks, Search/Content Indices, Data Warehouses and Legacy Systems

Online, May 1, 2010 (Newswire.com) - Press Release

AMB New Generation Data Empowerment Releases Self-Learning Enrichment Search/Integration Technologies
Leverages Access to Portals, Social Networks, Search/Content Indices, Data Warehouses and Legacy Systems

Chicago, IL, May 1, 2010 - AMB, a premier provider of data governance solutions, including on-demand profiling and quality remediation, MDM and an appliance based approach to information governance, announces its first generation release of AMB/Content. Through self-learning categorized search tables, web services enabled, this product deploys domain expertise across the enterprise and can be easily integrated to leverage existing investments in common application systems. AMB/Content will:

•Enhance the quality of domain content captured from searching
portals, social media,web 2.0 data, and conventional information
sources
•Automatically capture and activate logical, fuzzy, and custom
related data values to create a continually improving knowledge
store that will maximize the value of the next search results
•Real time enrichment services that can be performed from legacy
web-enabled applications or as a data quality workbench for
content management

This content, once enhanced, will improve the consumer experience for:
•Web-based shopping and loyalty sites
•Behavioral targeting
•Data intensive social media information collection
•Intelligent interfaces used to modernize legacy systems

As a long-time advocate and innovator for data governance solutions, Steve Meister, founder and CTO of AMB commented, "The key to AMB's success is the integration of our new self-learning lexicon technology with our superior Data Profiling, Quality, and MDM Discovery Governance capabilities. This gives our customers a powerful new tool capable of extracting a kernel of otherwise overlooked information that is hidden from conventional search technology. Our active, self enhancing, knowledge repository automatically deploys subject matter expertise to anyone using our enriched search indexes to generate search results. As our real time enrichment services are used in repeated searches across multiple mediums, the knowledge base grows by capturing on-target information that is itself defined by the experiential data results generated by multiple users, each with different domain expertise. This self learning methodology delivers more accurate, inclusive, and valuable information to those that depend on search results for critical thinking, competitive analysis and strategic decision making."

Integrating Portals and Data Warehouses

One of the key uses of our AMB/Content offering is facilitating the seamless integration of scattered document-centric knowledge bases, such as portals, web sites, social media, and other data sources with proprietary information stored in legacy data warehouses and application databases. This is accomplished by using advanced content enhancement capabilities to align business intelligence data stores with information gleaned from public, web-based data stores (portals, tweets, blogs, etc.). Once integrated into search results, this information can be leveraged to one's competitive advantage, because others find the integration too daunting. Others attempt discovery using manual processes that are plagued by human limitations and inaccuracy. Even those that require near real time detection, such as homeland security, anti-money laundering detection, behavioral marketing, and other time sensitive applications are enabled by AMB/Content because it is designed to fit into existing application architecture and can be integrated as close to transaction as desired.

Steve Meister also noted that by making the lexicon self-learning, AMB has removed the primary efficiency bottleneck to enrichment: real-time indexing of new lexicon entries. "The result is a facility that automatically persists, continually applying rules to new content, thus creating the richest index possible. By making the lexicon self-learning, AMB/Content is able to minimize false positives within the search experience as well as delivering content that would otherwise have been missed."

Mark Albala, an industry expert with InfoSight Partners, says "Portals and web sites grew up with different teams and rules than did data warehouses, and that causes a conformity issue. Add to that the fact that most web sites form their indices on keywords identified by the author, and it really comes down to the fact that the indices created for content management are woefully poor for search, because the index used for content search is so flawed. Call it the capabilities of technology when these things were devised, or something else, but a small elevation in the quality of the search index makes a huge impact on the search experience, which is of tremendous value to web buying portals, loyalty programs and other applications that count on search to quickly find information, like AML and homeland security."

Mr. Albala adds "This really is a big deal, the fact that AMB can act as a bolt on appliance to elevate the quality of the index is huge because it circumvents the need for a rewrite of something architected several years ago. The fact that it is service based means that it can serve as a real time appliance."

About AMB New Generation Data Empowerment

AMB's Predictive Data Management™ provides organizations a complete suite of information governance, profiling, quality and discovery software, MDM and its newest data quality product, AMB/Content, for content management. The service based architecture of AMB/Content allows AMB customers to benefit from more timely and complete information delivery of trustworthy data infused with the customer's own domain expertise. Information about AMB PDM can be found at http://www.ambpdm.com.

For more information: 1-847-899-5154 • [email protected]

For more on InfoSight Partners http://www.info-sight-partners.com