Amberfield Group Places Customer Service at the Summit of Its Principles

Amberfield Group of Tokyo, Japan, have explained why their main focus in the investment world is impeccable customer service, and what it is they are doing to ensure they are at the forefront of the industry.

As a customer-centric wealth management firm, the Amberfield Group team recognise the need for good customer service when representing their clients in the marketplace. The team has been exploring ways to ensure their principles exceed expectations.


“Customer service is one of the most essential aspects of our profession,” said James Woodthorpe, Human Resources Manager at Amberfield. “Our business is about connecting clients with their desired financial expectations. Building long-lasting and personal relationships with each client is the most central aspect of what we do, and is the main reason we are able to so successfully serve our private client division. ”

We want to strengthen our abilities to serve the clients we represent. Secondly, we want to identify future leaders. And last, but not least, we want to cultivate a strong team environment, one that is jointly focused on successfully fulfilling our company's mission. I believe we are well on our way to achieving that goal.

James Woodthorpe, Human Resources Manager


Mr. Woodthorpe explained his ethos on what good customer service entails. “It’s all about being customer motivated,” he explained. “We work with our sales and marketing team to be proactive in reading vocal language traits, as most of our business is telephone focused. We instil in them to regularly ask clients if they need advice or have questions. There’s a balance between being forward and consistently available.”


“Nowadays, customer service is absent because individuals are not properly trained on how to respond to a customer’s requests or demands,” he continued. “Think of how many times you’ve walked in to an establishment and are barely noticed. Customer service is about being accessible to those around you. It’s not about ignoring phone calls or being nonchalant, or making yourself look busy when someone approaches you. This is not the business for that.”


In order to ensure that each member of the team is aware of Amberfield's customer service standards, James noted that the managers organise regular training sessions for the team. “We focus on communication skills and techniques that are designed to build a rapport,” he said. “Some of our sessions also feature techniques for improving organisation and time management skills, which is imperative in such a fast-paced industry.”


The training also serves as an opportunity for managers to assess the more junior employees and determine who may be ready for more responsibility. “During some of our training events, we encourage different team members to lead the session based on areas in which they appear to excel,” he noted. “This gives us a great opportunity to see who is showing initiative.”


“Ultimately, we have three objectives with training,” concluded Mr. Woodthorpe. “We want to strengthen our abilities to serve the clients we represent. Secondly, we want to identify future leaders. And last, but not least, we want to cultivate a strong team environment, one that is jointly focused on successfully fulfilling our company’s mission. I believe we are well on our way to achieving that goal.”


Amberfield Group is dedicated to offering ethical and transparent financial advice, investment services and structured products to Institutional and Private investors around the world. For more information please visit www.amberfieldgroup.com. email [email protected], or call us on +813 459 06380.

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The Amberfield Group is an investment management firm based in Tokyo, Japan dedicated to providing ethical and transparent financial advice, investment services and structured products to Institutional and Private investors around the world