Amoro.com's Charm Bracelet Builder

Online, August 22, 2013 (Newswire.com) - Online jeweler Amoro.com is pleased to announce the launch of an all-new charm bracelet builder on the store's official website. Featuring a simple and intuitive drag-and-drop interface, this handy tool allows customers to assemble a unique charm bracelet crafted from a variety of components, including sterling silver initials and numbers, glass beads, and spacers. Also available are exclusive beach-themed charms inspired by the islands.

According to Amoro President and CEO Steve Crane, the purpose of the charm bracelet builder is to give customers the opportunity to create personalized wedding jewelry that tells their one-of-a-kind love story.

"At the heart of every wedding is a wonderful love story that ought to be commemorated with special jewelry," explains Crane. "Selecting a beautiful bracelet and adorning it with meaningful charms, such as the couple's initials or wedding date, is a very romantic way to preserve the core elements of that love story."

Crane says this personalization factor is a key ingredient in the popularity of wedding charm bracelets. "A piece of jewelry instantly takes on more meaning and significance the moment it is personalized," he states. "A single glance at a palm tree charm or the initials of the couple's Christian names is all it takes to bring back memories of that amazing wedding day Charm bracelets create powerful associations that a traditional diamond bracelet can't match."

Amoro.com currently offers charm bracelets made of sterling silver, cord, or cultured pearls that can accommodate a few or many beads and clip-on charms. These bracelets are available in three different gauges and two different lengths. Amoro also has leather and sterling silver bracelet options for bead-style charms.

To start using the exclusive charm bracelet builder or to learn more about Amoro's full line of fine jewelry, please visit www.Amoro.com today.