Amplify, Inc. Moves Beyond the Sports Coaching Metaphor

Pittsburgh, PA, May 29, 2015 (Newswire.com) - Training and professional development have always been priorities at Amplify, Inc. To make these processes as smooth and beneficial as possible, Korey and his management team have established a system of coaching. This is a great way to provide one-on-one attention to every team member to ensure they all are fully prepared to succeed.

"Coaching is an excellent way to drive success,"

Korey, Director of Operations

“Coaching is an excellent way to drive success,” Korey stated. “We can look to the world of sports to see the value of a coach. However, it is really important to avoid the pitfalls of taking this metaphor too seriously. Many coaches, especially at college and professional levels, use techniques that are not effective in the business world.”

One example of this is the authoritarian leadership style often employed by coaches. In a game setting, a highly controlled structure can make a lot of sense; however, in most businesses this is not necessarily beneficial. In fact, this can actually demotivate team members, Korey explained. Similarly, in sports people are driven to success rather than enabled to succeed themselves.

“Another issue with the overemphasis on sports is that winning is very clearly defined in a game,” he continued. “As such, it is easy to focus in on a few specific areas of improvement. Furthermore, once you’ve won each game, you’ve won them. In the business world, things are far more fluid and the coaching style should reflect that by being much more open-ended.”

It is a great thing to take on the idea of coaching from the sports world, Korey indicated. However, it is absolutely essential to avoid taking this comparison so seriously that you translate the role directly. Instead, as the Amplify, Inc. team has found, a supportive coaching style is more effective.

Amplify, Inc.’s Director Discusses How to Use Coaching

Korey also discussed how the Amplify, Inc. leaders use effective coaching to achieve success. He indicated that they connect every new professional with a coach as soon as he or she joins the firm. This allows the veteran managers to guide and support new team members as they are trained and introduced to the organization.

“We want our entire culture to be about helping one another,” he said. “When the conversation is about how to succeed together, not telling people what they need to do, we are able to achieve more. This system has worked really well throughout our firm’s history.”

About Amplify, Inc.

Amplify, Inc. is a leading provider of consulting and promotional services. The team’s creative event-based marketing initiatives are designed to foster strong, mutually-advantageous relationships between businesses and consumers. By developing engaging public experiences, its branding specialists represent clients with professionalism and excellence, giving them a competitive edge in the marketplace. With a revolutionary mentorship-style training program that equips new professionals with the skills and confidence they need to generate brand visibility and loyalty, Amplify, Inc. has built an organization complete with talented and hardworking professionals who ensure that client companies consistently enjoy profitable results.