Amusement Chain and Greeting Card Company Announce Co-op Deal with Bopping Heads

New York, NY, September 7, 2014 (Newswire.com) - Merlin Entertainments Group, one of the largest amusement and location based entertainment companies in the world, and Hallmark, today announced a multi-year cooperative deal with Thunder Ridge Entertainment, an amusement-based video entertainment company, to provide a new and innovative greeting card collection to Merlin's amusement park-based Hallmark stores throughout Europe as well as a limited number of Hallmark stores in the U.S..

The deal calls for Thunder Ridge to provide Merlin Entertainments Group's 37 European attraction parks with the company's latest two Greeting Card Systems.  These products include i-Bobbles, an instant Bobble-Head creation system which also creates personalized Bobble-Head Greeting Cards as well, and its signature attraction, Bopping Heads which offers green screen video greeting cards as well.  Merlin, who also owns LegoLand Theme Parks will also feature the greeting systems at LegoLand in California and Florida as well as its LegoLand Discovery Centers.

"Previously we have had a couple of systems scattered throughout Europe, however, this alliance is fundamental to our strategy to gain presence in Europe and the rest of the world. This deal puts Bopping Heads on the map in Europe," said Stephen Cohn, COO of Thunder Ridge Entertainment. "Because we have arrangements with independent owner/operators in the US and Canada, we cannot bring forward this same deal in our U.S. locations, however we will be speaking with our independent operators here in the U.S. and Canada in order to procure their interest in these types of locations. We now have almost 150 locations in the U.S. alone."

The plan calls for the subsequent implementation of these video entertainment systems to additional theme parks on 6 continents.