An Oprah Favorite Be.ology Founders Launches Be.Seen Campaign

Online, February 22, 2010 (Newswire.com) - - Created five years ago by lifelong friends, Alison Smetena and Linda Horwitz, be.ology is an inspirational line of tee shirts, clothing and lifestyle products that began with a common dream of making the world a better place. Believing in the unique connection between the mind, body and spirit, and recognizing the power and energy of the written word, the be.ology line features positive messages (including be.you, be.kind, be.strong, and be.grateful) that encourages people to be who they are and live their very best lives.

"be.ology is about the spreading of positive thoughts, words and energy in the hopes of initiating a movement of compassion, acceptance and empowerment," says Alison Smetena, co-founder of be.ology. "Linda and I have always believed in the power of positive thinking," she adds. "We are thankful that so many people from around the globe have connected with our products and have embraced the be.ology concept, including Oprah!"

In an effort to get to know their customers even better, the duo has launched a new program called be.seen. Running through March 31, 2010, the public is invited to log on to the be.ology website (www.beologyonline.com), download a simple form, and share what be.ology means to them. Those who choose to participate in be.seen will also be asked to forward a photo of themselves sporting their favorite be.ology tee shirt, which will then be posted on the be.ology website's brand new Wall of Fame.

"We love hearing from our customers," says Linda Horwitz, who first met Alison when they were college roommates. "It's incredible to learn how our tee shirts and other products have impacted their lives in such meaningful ways," she adds. "Time and time again we hear how be.ology's messages not only positively influence the person wearing the tee, but those who see the message as well. It's a wonderful snowball effect!"

The be.seen Recap
The be.seen program runs through March 31, 2010. Those interested in participating should log onto the be.ology website (www.beologyonline.com) to complete an entry form and submit a photo. All photos and excerpts from letters will be posted on the be.ology website's Wall of Fame. From all submissions received, ten people will be chosen to win a $150 be.ology gift certificate, as well as the opportunity to be featured on the New Product section of the website and/or within the soon to be released be.ology "Look Book" catalogue.

For more information, please visit www.beologyonline.com or www.beologyonline.com/media for an online press kit and photos.

# # # # #
Additional Background Information
be.ology was built in conjunction with research supporting the impact of simple words of empowerment on human state-of-mind and overall health. There is evidence and ongoing study in this area, but research so far suggests that positive thinking (and generating positive energy) can improve immune system function, and assists people in coping better with illness or disease, both mentally and physically. It may even open more doors for success and opportunities.