Analytica Labs Launches Customer Insights Service (CIS) Using Deep Language Analysis

Fort Collins, Colorado, July 21, 2017 (Newswire.com) - Analytica Labs launches customer insights service (CIS) using deep language analysis. 

Each customer interaction leaves an invaluable trace of data. From textual comments to the tone a customer responds to an agent, all contain precious information on how a product or a company is doing. Most of those insights are never surfaced, simply because the tools available require a PhD degree to operate.  This radically changes with the Customer Insight Services from Analytika. Creating insights from this data becomes a breeze; the Software as a Service (SaaS) offering – meaning in laymen’s terms: a webpage that does the job for you – allows anyone to upload data and simply derive and use insights from this data without a hassle. The insight provided are precise and clear, and most important, directly actionable. 

“The simplicity of the front-end should not be confused with the sophistication on the back-end”, says product manager, Lauren Craig. The system uses an elaborate pipeline of deep language analysis that has multiple text-crunching components and ultimately results in a very powerful dashboard. Craig, who has a long history in building software and developing analytic components, says he saw the light with the recent development of deep-learning. “This technology really allows us to deeper understand text than ever before, only it has been accessible to a handful of experts. I wanted to change that and the result is the Customer Insights Service.” 

Craig explains: “We’ve consulted with the leading experts in the field to ensure that our service is beyond what the competition can do today.” One of those experts is Dr. Laudy, Chief Data Scientists at IBM and advisory board member of Analytica Labs. With 15 years of world-wide analytics implementation experience, and his prominent work on Data Science Methodology, he knows what companies are looking for when it comes to understanding customers. Laudy praised the advancement; “I believe that Customer Insights Service fills the gap between the deep learning expert and the business who wants to understand what their customers are talking about.” 

Analytica Labs will demonstrate their Customer Insights Service at an upcoming innovation summit and will feature an indepth question and answer session. Interested parties can reach out to contact@analytica-labs to get a private demo. For more information, visit http://www.analytica-labs.com 

About Analytica Labs

Analytica Labs enables Fortune 500 companies to harness the power of analytics to improve their business decisions. 

Analytica Labs is headquartered in Fort Collins, CO.