Android Overtakes iPhone for Watching Linear Mobile TV

Online, August 6, 2010 (Newswire.com) - Android based handsets have displaced the iPhone as the most popular device for consuming live mobile TV. The Apple device, regarded by so many as the leading offering in the smartphone industry, has been overtaken by the increasingly popular Android smartphones.

Analysis of 50,000 Android and 50,000 Apple (iPod, iPhone and iPad) users on the Yamgo mobile TV platform sampled at random during July 2010 showed that Android phone owners watched 23 minutes of linear TV per session in comparison to twenty minutes for Apple operating system users. Since Yamgo's mobile TV support for Android live TV and video launched less than three months ago the uptake and usage have been impressive and clearly shows Apple is losing its position as the number one mobile TV platform.

With Android securing twenty seven percent of the smartphone market share in the second quarter of 2010, (Nielsen Aug 2010), Yamgo believes it will become a critical platform for content owners and broadcasters to support. Introduced into the smartphone market less than two years ago, Android handsets continue to outsell iPhones and display notable growth in terms of adoption and functionality. The launch of larger screen Android phones and tablets has fuelled a rising demand amongst users eager to watch high quality live TV and video on their powerful and attractive new devices.

Yamgo's founder and CEO Ian Mullins commented, "The uptake of Yamgo's Android TV service has been better than expected. As the Android platform continues to grow in popularity and availability, Yamgo will play a vital role in consumer adoption of Android mobile TV. With more Android devices being released in the near future, Yamgo will increase its linear TV and on-demand programming to satisfy the rapidly growing marketing for streaming mobile TV."

Yamgo is quickly becoming the mobile content delivery network of choice for companies that want to publish and monetise linear TV across multiple mobile devices. Yamgo is also compatible with Symbian, Windows and Blackberry operating systems.

"At a time when progressively fragmented audiences are watching live TV and video content on multiple devices, broadcasters, media companies and service providers need an easy and flexible way to distribute content across multiple handsets and operating systems. Our content delivery network makes it easier than ever for companies to reach Android users, in addition to our existing audiences that include iPhone, iPad, Nokia and Blackberry devices", added Ian Mullins.

CONTACTS:
Ian Mullins Gareth Mugford
CEO and Founder Head of Marketing
+44 (0)772 3041475 +44 (0)1792 614691
[email protected] [email protected]

Notes to Editors
About Yamgo Ltd.
Yamgo is a mobile TV network that delivers live TV and video clips to mobile phones worldwide. Consumers use Yamgo to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo's unique and end-to-end mobile TV solution to ingest, host, manage, optimise, deliver and monetise live TV and video on mobile devices.

Yamgo's technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing. Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specialising in the delivery of real-time linear TV and catch up TV programming. His vision is to deliver free Live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the Mobile, IT and TV industries.

For more information about Yamgo managed end-to-end services and hosted content delivery technology and solutions, please visit: www.yamgo.com