Annodyne, Inc. gains ground in the retail category just in time for the holiday rush.

Online, November 19, 2009 (Newswire.com) - Annodyne, Inc. announces new client and Philadelphia culinary pioneer, Di Bruno Brothers. The strategic relationship, focused on maximizing marketing and sales efforts, began earlier this year to initiate testing, optimization and planning for a focused 4th quarter push.

Di Bruno Bros. tapped Annodyne as a consulting expert in database marketing, website optimization and holistic marketing strategies. Annodyne was tasked with extending the knowledge and effectiveness of the company's existing internal marketing resources, as well as increasing customer value. The agency's unique approach, which focuses heavily on the ecommerce side of the Di Bruno Bros. business, also extended to create an inclusive marketing model across all of the Di Bruno Bros. properties. This cross-selling, both in store and online, was a critical step towards displaying a cohesive brand message across all channels.

Annodyne's Conversion Optimization services have armed Di Bruno Bros. with the insight necessary to achieve improved outcomes, by breaking down marketing silos and creating an integrated approach to their promotional campaigns. New strategies around search engine marketing, email communications, website optimization, eCommerce analysis and a new ROI model were developed by Annodyne to more effectively entice, engage and guide potential customers.

As a unique Philadelphia brand rooted within the community, Di Bruno Bros. was aware of the need to provide a more personalized experience for their loyal customer base, as well as continue to spread awareness of its online store. Bill Mignucci, Jr., President, believes in the longevity and future potential of the brand. "For 70 years, we've been delivering exceptional products to our loyal brick and mortar customers," says Mignucci. "What Annodyne has shown us is that there is an entirely new audience that has yet to become intimate with the Di Bruno Bros. brand. Working together to build new strategies around engaging and maintaining communications with that audience has been extremely rewarding."

Finding ways to successfully deliver the character and charm of the Di Bruno brand experience was also an essential objective throughout the consulting and strategic process. Acquiring new business will be dependent upon connecting with the various audience segments both on- and offline, particularly during the upcoming holiday season. Annodyne's expansive knowledge around direct response marketing will be deep rooted in the Di Bruno Bros.' Holiday Gift Basket campaign, which seeks to deliver the perfect selection of gift ideas for everyone on the list. Visit dibruno.com to explore their offerings.

Anthony Campisi, President and CEO of Annodyne, Inc., is excited about the potential of Di Bruno's 4th Quarter campaign. "Di Bruno's management team is very forward thinking. Their initiative in beginning to plan for the holiday season early in the year was a testament not only to their confidence in the online channel, but their commitment to their loyal customer base and how they look to interact with the brand - especially at the busiest time of year."

"This early start enabled the Annodyne team to develop a targeted strategy, build ROI models, test messaging and new ideas and track the effectiveness of these marketing initiatives. This data has given both Annodyne and Di Bruno the ability to approach this holiday season with confidence, and a plan to engage customers like never before."

About Di Bruno Bros.
Since 1939 Di Bruno Bros. has established itself as the culinary pioneer of a great food city - Philadelphia. Family owned and operated for 70 years, its original store at 930 S. 9th Street, in the heart of the Italian Market, still maintains the charm and character it did when Danny, Joe and Thomas Di Bruno first opened the venture. Since 1990 when the founders' grandsons took over the reins of this Philadelphia institution, their growth has been nothing less than dramatic. Today, the Di Bruno grandsons along with a committed staff of food enthusiasts operate three stores - the original Italian Market location at 930 South 9th Street, the flagship store at 1730 Chestnut Street, and the newest location within the Comcast Center on JFK Boulevard. The company also boasts a full-service catering operation, a state of the art website, and their own importing and wholesale division.