Annodyne, Inc. Slated to Share Expertise on Marketing Campaign Measurement at the Graduate Management Admission Council's Annual Industry Conference

Online, June 11, 2010 (Newswire.com) - Anthony Campisi, President & CEO of Annodyne, Inc., is scheduled to speak at the 2010 Graduate Management Admission Council's (GMAC) Annual Industry Conference on June 25, 2010. The conference will recognize and focus on the idea that "change is constant" and how change can positively revolutionize and transform Graduate Education Management.

The three-day event will take place at the San Diego Marriott and Marina in San Diego, CA and is tailored specifically toward higher education professionals involved in Admissions, Marketing and MBA Program Management. The conference is comprised of a multitude of information sessions that will allow participants to engage in topics such as candidate targeting, diversity and competition, social media, leadership, technology, crisis management and marketing campaign measurement.

Campisi will share case studies and best practices with attendees on marketing campaign strategies and their integration and measurement in higher education during his session, "Marketing Campaign Measurement: Moving from 'I Know We're Successful' to 'I Know WHY We're Successful.'" Campisi will discuss how the traditional methods of advertising have forced the need for a "new model" of recruitment through web driven strategies, as well as how tracking, measurement and marketing channel efficiency can effectively transition candidates through the enrollment funnel.

About Annodyne:
Annodyne, Inc. is a professional services agency focused on modernizing brands and businesses. They provide a full suite of integrated marketing solutions, to bridge the gap between traditional and digital media. Annodyne has partnered with a host of diverse clients, offering Internet business strategy, creative service, and technical execution. Their vision is centered on The New Marketing Economy™, which promotes an Internet-centered marketing model. Annodyne is based in Blue Bell, PA, right outside of Philadelphia.

Learn more about Annodyne at www.annodyne.com.