Announcing the launch of the new book PR for People

Online, April 19, 2010 (Newswire.com) - SEATTLE, WA, April 19, 2010--Publicist and author, Patricia Vaccarino, has launched her newly released book PR for People. This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business.

"PRforPeople satisfies my desire to share what I know," says Vaccarino. "Building a strong and memorable professional brand is no longer a luxury; it's a matter of survival. We all need to be in charge of our own brand destiny."

Patricia Vaccarino has over 20 years of experience working with a wide range of clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She owns her own public relations firm Xanthus Communications http://www.xanthuscom.com, and currently represents over 150 individuals, many of whom can be viewed on http://www.prforpeople.com.

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