Ansarada Offers Virtual Data Room Services for the 'Peace Day Burger Merger'

Proprietary, secret ingredients to be safeguarded by highest-level data security

Since the invention of the hamburger (in Hamburg, Germany, of course)—arguably the world’s most popular sandwich—rival claims by those having the perfect combination of ingredients have spawned a vast, global and fiercely competitive industry.

The legal safeguards that protect the largest fast food chains’ “secret sauce” recipes are often extreme (some keep recipes in vaults surrounded by motion detectors).

"When direct competitors are considering a merger of any kind, a virtual data room with the highest-level security is paramount to ensure closely held secrets are not revealed prematurely or to the wrong people,"

Larry Fontillas, Managing Director of the Americas

So when Burger King offered to make peace with McDonald’s in commemoration of the United Nations-designated International Day of Peace on September 21, 2015, by “merging” ingredients of their signature burgers to create the McWhopper, it is not surprising that McDonald’s refused.

Still, Burger King began getting inquiries from other burger companies around the country such as Denny’s, Giraffe’s, Wayback and Krystal who said they were willing to participate in a burger merger. The deal is now on.

To safeguard these competitors’ most secret ingredients and recipes, ansarada (www.ansarada.com), the only data room designed exclusively for mergers and acquisitions, is offering Burger King, Denny’s, Giraffe’s, Wayback and Krystal a free data room, secure from the threat of hamburger hackers, where they can store their secret ingredients for their burger merger.

“When direct competitors are considering a merger of any kind, a virtual data room with the highest-level security is paramount to ensure closely held secrets are not revealed prematurely or to the wrong people,” said Larry Fontillas, ansarada’s Managing Director for the Americas. “When your top secrets are up for sale, you don’t want them on display. That’s where we come in.”

To learn more about ansarada’s “Project Burger Merger” data room, visit www.ansarada.com. Join the conversation by following ansarada on Twitter (@ansarada), LinkedIn or Facebook.

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Tags: ansarada, burger, data room, M&A, merger, peace day, united nations