Answering Service Partners with Mailing Service to Target Heating & Cooling Industry

Online, May 10, 2010 (Newswire.com) - AnswerFirst Communications, an international telephone answering service and customer service solutions company specializing in answering & messaging services, virtual receptionist and call center solutions, announced this week that they are partnering with Modern Inserting & Mailing Service to advertise special promotional rates to businesses in the heating and cooling industry.

Jim Smith, Director of Sales & Marketing at AnswerFirst said, "We are currently offering special promotions for businesses in the heating and cooling industry because the change of season results in a huge upturn in call volume for these businesses. We've focused most of our recent marketing efforts on the use of internet marketing strategies including SEO practices and social networking. We've had a lot of success with these outlets and we'll continue to utilize them but we wanted to use a different medium to promote our special rates to the heating and cooling industry because we realize that there are still a lot of businesses that don't use the internet to shop for support services. Modern Inserting & Mailing produces high-quality full-color mailers and they provide industry specific mailing lists that will allow us to specifically target the heating and cooling market. We'll still direct potential clients to our website for more information but we're hoping to reach a new audience with this mailer campaign."

The mailing campaign will be spread out over 9 weeks and businesses on the mailing list will receive 3 different mailers promoting a $5 per week base rate, free set-up (a $100 value) and automatic discounts for high volume. The campaign will only target heating and cooling businesses in the state of Florida but AnswerFirst has been providing answering services to heating and cooling service, maintenance and installation businesses across the nation for more than 20 years.

Matt Herron, President of AnswerFirst, stated, "This is the first time we've used a direct mailing campaign to reach potential clients and we are looking forward to reaching a new segment of the heating and cooling industry. Our services are very beneficial to these businesses, especially during this part of the year when their call volumes increase exponentially."

For more information about AnswerFirst's answering service and contact center solutions please visit their website.