Any Online Business Can Develop an Unfair Google Advantage for Your Website by Reading This New Book

Online, December 2, 2009 (Newswire.com) - Belmont, MA December 2, 2009 -- Veteran SEO and online marketing expert Gary E. Haffer has been at the center of small business owner's attention lately because his new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts. He shares his techniques to getting visitors to a website, gain knowledge of online marketing, being found by search engines, and applying the principles of social media to increase website traffic and create a competitive advantage all in a simple and easy-to-understand book.
The key to visibility, keyword generation, and traffic is allusive to business website owners that need to sell online. Using SEO has been acknowledged as a means to generate website traffic and give any online business an unfair Google Advantage.
Online Marketing Terms Exposed uncovers the 'secret sauce' that online experts use to increase the number and the quality of visitors to a website. Haffer says. Haffer was inspired to write this book after spending many years helping small business owners find low cost ways to increase their online business through the optimization of their websites. "Online Marketing Terms Exposed uncovers the tips, tricks, and strategies that professional online experts use to increase website traffic and visibility.
Haffer says. "A company can generate more traffic by applying online marketing techniques to their website, which results in more conversions. This book is very practical, written in an informal style, easy to read and full of examples to attract visitors and enhance a website's performance."
If you were wondering how to increase your website's visibility on Google while avoiding Search Engine roadblocks, make people find what they want on your website, or how social networks can help create brand awareness for your business - this is the book that can help!
"Online Marketing Terms Exposed: Understanding the Lingo of Online Search Marketing Experts" is designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Haffer teaches the reader an understanding of Social Media, Search Engine Optimization, and outlines how to make use of social networking sites, online directories, blogging, online forums and social bookmarking. The book defines more than 450 terms used in the creation and marketing of websites, which Haffer believes is vital to gain a competitive edge in today's market.
One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me."
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts* is available for sale in paperback, online at Amazon.com (http://www.amazon.com/Online-Marketing-Terms-Exposed-Understand/dp/1439227470) and through additional wholesale and retail channels worldwide as a Kindle book at http://www.amazon.com/Online-Marketing-Terms-Exposed-Understand/dp/1439227470.
About Gary E. Haffer
Gary E. Haffer (Email: [email protected]) currently serves as a Internet strategist, SEO consultant, newsletter advisor, and full -time online marketing consultant. He has optimized over 250+ websites and has written over 500+ press releases from small businesses to Fortune 500 companies. He is the former director of the Apple user group at the Boston Computer Society (http://en.wikipedia.org/wiki/Boston_Computer_Society ), has an entry in Wikipedia, and has served as an advisor for undergraduate and graduate students at Babson College on generating business plans for new products. He has also written productivity and database software for Apple, Inc., IBM, Commodore, and Casio. Haffer earned his master's degree in business administration from Babson College. For more information, visit http://ghaf123.wordpress.com.
Author contact:
Gary E. Haffer
P.O. Box 5
Belmont, MA 02478
(617) 489-2290
Email: [email protected]
Web: http://ghaf123.wordpress.com

Book Statistics:
Paperback: 220 pages
Publisher: BookSurge Publishing/CreateSpace
Language: English
ISBN-10: 1439227470
ISBN-13: 978-1439227473
Product Dimensions: 9 x 6 x 0.5 inches
Shipping Weight: 13.9 ounces
Available: Amazon.com and other bookstores
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