Apothederm™ Reveals Skin Care Products Featuring SmartPeptides™

Online, August 8, 2012 (Newswire.com) - The Apothederm line of skin care products has been revealed featuring a unique, patented technology, SmartPeptides.

Developed by Apothederm's parent company, Helix BioMedix, SmartPeptides are a new generation of patented, bioactive peptides like no other. These SmartPeptides mimic the amino acid sequences of the skin's own natural protect and restore functions. Amino acids are the naturally occurring building blocks in the body and are vital to everyday living processes.

"Peptides are comprised of two or more amino acids that are linked together in a specific order, creating a chain, said Robin Carmichael, Chief Operating Officer of Helix BioMedix. "Peptides act as tiny messengers that stimulate different responses in your skin, helping it to function, look and feel better."

Benefits of the SmartPeptide technology include:
• Heptapeptide-7: The the latest advancement in peptide technology from Helix BioMedix. This bioactive peptide has been shown in laboratory tests to promote keratinocyte proliferation and migration to support skin renewal, essential processes for healthy, vibrant skin. As found in Apothederm's Firming Serum and Stretch Mark Cream.
• Palmitoyl Hexapeptide-14: Helps boosts collagen production, thereby reducing the appearance of wrinkles while increasing firmness of the skin. It also helps to eliminate dull and dry skin with the addition of a lipid delivery system. As found in Apothederm's Moisturizing Cream and Firming Serum.
• Hexapeptide-21: Works within the skin's own natural repair and regeneration system. Hexapeptide-21 is designed to stimulate collagen production and cell turnover to help improve the appearance of damaged skin. As found in Apothederm's Hydrating Eye Cream.
These SmartPeptides are highly precise and work differently because they can target a very specific skin problem, such as:
• The appearance of fine lines and wrinkles
• Loss of elasticity
• Loss of firmness and definition
• Appearance of darkened areas or general unevenness of skin tone
• Rough texture
• Thinning of the skin

About Apothederm Products:
Helix BioMedix knows the importance of providing exceptionally formulated skin care products. All Apothederm products are paraben-free, fragrance-free, and dermatologist tested. If these products fit into an upcoming feature or review, please contact Jessica Burfield at Libra Design and Media, 608-577-9337, or [email protected] for a sample and high-resolution images.