Are You "Being Memorable" Enough?

Online, September 30, 2010 (Newswire.com) - Pekin, Illinois..."No other sale is as profitable, powerful or as valuable as the repeat sale." Said Cathy Beers, CEO of the firm. "Increasing customer loyalty is the number one priority of this exciting, new product. The gift program provides for driving customer purchases monthly, not with occasional one-shot marketing efforts. The bonus is that the program makes your customer or prospect an advocate in referring new customers."

Savvy marketers are looking at new and innovative ways to tap into greater profit with the customers they already have. While cross-selling and loyalty marketing is nothing new, this twist with niche magazines adds the power of the prospect's personal passion to this highly memorable approach. The program utilizes over 25 niche magazines to provide great reading gifts for any and all interests. Magazines offered in the promotion include Smart Money, House Beautiful, Town & Country, Popular Mechanics, Good Housekeeping, O at Home, Marie Claire, Redbook and Country Living. Additional niche titles include Kiplinger's Personal Finance, Bass & Walleye Boats, American Rider and a host of other outdoor enthusiasts publications. The program incorporates the branding strength of these icons to help the customer remember the advertiser and select them as first choice when they make the decision to buy. It's extremely powerful in its word of mouth ability to send new customers to a local branch, dealer or agent.

"The practice is based on a very simple premise...as you develop a stronger relationship with your best customers, they will stay with you longer. The longer they stay, the more profitable they become. The program is ideal for replacing a thank you gift bouquet from a Realtor with something that reaches them every single month of the year." adds Beers.
"It's been popular for insurance agents, realtors, automotive retailers and bankers; it can actually accommodate every marketer for moving their top prospects to hot, new customers."

The secret of this program lies in its ability to feel so personal. When a customer makes a purchase, they're at peak enjoyment with the company. Offering a free 12 month subscription to a favorite magazine of their choice provides the customer with something they will like, will read and most importantly leave around the house or lobby for several weeks.

With Loyalty2You™ a customized "Loyalty Label" is placed on the cover of every magazine issue to provide specific marketing messages to the customer. Each message can be different and all messages include the Logo of the gift-giving company.

The Results? Whether trying to retain your customer, increase their purchase or establish word of mouth, using a personalized "thank you" tool is highly powerful and most of all memorable.