ARITHNEA Finalizes Partnership With Celum

Online, May 24, 2011 (Newswire.com) - For CEO Michael J. Kräftner, ARITHNEA represented an ideal partner: "We are thrilled by our new partnership with ARITHNEA and even more so to have the chance to introduce our international customers to another high-grade, competent partner with extensive experience in the realm of Digital Asset Management."

ARITHNEA is one of the leading eBusiness service providers of efficient Internet-based IT applications; celum's solutions will round out their software offerings. Digital Asset Management (DAM) makes it easier to download, sort, track, rename, group, archive, convert, edit, and optimize digital media. "We are well-known for taking the time to understand our customers' problems in order to provide them with customized solutions," says ARITHNEA CEO Olaf Kleidon. "In order to reach the optimal solution, we work together with the industry's leading software providers, who just happen to be our partners. One such partner is celum, with its digital asset management system. Nowadays, a DAM system is absolutely necessary, especially when it comes to the production of media that will be delivered through multiple channels."

The specialists at ARITHNEA pay close attention to providing customer-oriented solutions: stability, practicality, and system maintenance are all considered alongside factors such as
implementation and financing. Companies like EADS, O2, Bosch, Conrad Electronic, and BMW have relied on ARITHNEA's expertise for years.

celum solutions are characterized by their ability to be integrated into the desktop environment and also the numerous possibilities to be used as a brand portal system. This seamless integration, which is also available for other programs such as Microsoft SharePoint and Office and Adobe Creative Suite to QuarkXPress and mobile Apple Applications, makes celum an especially interesting partner. "Many of our customers are in desperate need of an innovative Media Asset Management system," explains Sebastian Boenki, celum partner manager at ARITHNEA. "The MAM system celum IMAGINE is exactly what we have been looking for in order to meet the various, and often complex, needs within the product management, marketing, sales, and service divisions. It is also easily synced with CMS, or eCommerce, platform. That's why we have already developed an interface for CMS FirstSpirit™ and combined it with the multi-channel suite from hybris."

This continuous engagement with the solutions offered by celum shows just how beneficial this partnership will be for customers. Erich Mahringer, product and strategic partner manager at celum, sees a bright future: "The cornerstone of our international success has been a strong network of highly-qualified partners, like ARITHNEA; our entire market strategy is built around such partnerships, and our customers benefit from the solutions offered by industry specialists both local and global."