As More People Watch Video on Internet Sites, U.S. Small and Large Businesses Turn to Web Videos

Online, August 16, 2011 (Newswire.com) - More than 70 percent of Internet users watch video on their computers a 2011 Pew Research study says, which is prompting businesses of all sizes to find creative and affordable ways to use Web videos. These include virtual tours, product demos, marketing videos and corporate videos.

According to Video Sales Pitch, a St. Louis-based Web video production firm, companies of all size are turning to video. Inc. Magazine reports that products as mundane as a blender can strike gold with website videos, as did Blendtec, a small Utah maker of commercial blenders now known for its viral "Will it blend?" video. Tom Dickson, CEO of Blendtec, parlayed a series of Web videos showing his appliances pulverizing iPhones, golf balls and cigarette lighters to turn his business into a household name. According to Inc., "Since the video series debuted on YouTube, retail sales of the company's blenders have grown fivefold, to an estimated $10 million, up from $2 million ..."

Virtual Sales Pitch says Web video grows more powerful each day because it accounts for more than half of all Internet traffic. In addition, prospects are six times more likely to remember visuals rather than text alone according to the video presentation company.

Video stands out and quickly conveys what a company sells and why the user needs it. Equally important, video makes connection with prospects before the salesperson is involved and funnels leads to sales, VSP says.

Video delivers a compelling, consistent marketing message every time and it's visual so chances are greater that it will be remembered.

Web videos are also exceptionally versatile and have many applications because they:

 Are easily sent by email.

 Can be used on sales calls.

 Draw traffic to a website.

 Can be used at trade shows.

 Are easily forwarded and like Blendtec's can go viral through email and social media.

 Are media agnostic (work on Web, smartphone, pads, TV).