Meshfire launches free A.I.-driven virtual community manager to unlock the mystery of social media

Kirkland, Washington, March 9, 2015 (Newswire.com) - Social media has removed the barriers for companies and communities to connect—and participation is growing exponentially. For example, Twitter is host to around 500 million tweets per day and Twitter content is growing 30 percent year over year.

With this massive sharing of content and social exchange, community managers are finding it difficult to keep up with the volume, let alone grow their audience efficiently:

"If we were to start again with social media—a completely clean slate—we'd like to see real human interaction rather than all the automatic output we witness today," says Eli Israel, CEO of Meshfire. "Perhaps it's funny to say this considering Ember, our virtual community manager, is A.I., but we've built a social media management tool that automates tasks to make social 'human' again."

Eli Israel, CEO, Meshfire

• Not enough staff to manage the content firehose: According to a trusted analyst firm, 50 percent of community managers do not have enough staff to manage social media tasks such as engagement and measurement.
   
• Social media tools are ineffective and inefficient: 54 percent of social media professionals wished their social media tools would help them get more done in less time.
   
• Most social media tools don’t drive results: 79 percent of social media professionals believe their current social media tools don’t increase their results.
   
• Social media professionals don’t have enough time to engage an audience: 88 percent need more time for engagement and less time sifting through the noise. 

Human interaction is a critical component to growing and nurturing a community through social media. While human-to-human contact can’t be scaled, social media A.I. can sort through the noise and notify community managers of the most important conversations quickly.

Social media professionals expand their audience and find the right network by following the right people. Using behavioral modeling, Meshfire's A.I., named "Ember," connects companies to those people and fosters human connections faster than manual research alone.

“If we were to start again with social media—a completely clean slate—we’d like to see real human interaction rather than all the automatic output we witness today,” says Eli Israel, CEO of Meshfire. “Perhaps it’s funny to say this considering Ember, our virtual community manager, is A.I., but we’ve built a social media management tool that automates tasks to make social ‘human’ again.”

Social media A.I. uses behavioral modeling to connect companies to the right audience faster. It shortens the time to engagement, allows community managers to do more with limited resources, and strengthens the bond between a company and their audience by facilitating more human interaction.

“Consider a dinner party. Guests are more likely to walk away with fond memories and lasting bonds when they make emotional connections,” explains Israel. “A.I. acts as the social media dinner party host: it quickly connects people who have similar interests or complementary needs. It helps the social media ‘guests’ to walk away feeling fulfilled and more likely to return.”

Today Meshfire launches free access to its social media management tool for one seat and one social media account per organization.

Ember's behavioral modeling filters out noise, suggests key contacts and finds relevant content. That's how Meshfire gives community managers a bigger impact with less effort.

For media inquiries, contact:
Amber Osborne
CMO Meshfire
[email protected]
855-637-4347 (855-MESHFIRe)