Asset Castle Investments Ltd Tracks Sony to Offer a Pay TV Service Online

Central Hong Kong, Hong Kong, October 30, 2015 (Newswire.com) - Japanese technology giant Sony Corp has announced their intention to beginning offering this  year a subscription based pay TV service for both live streaming and on demand content in North America. The service will be accessible to televisions and also supported by the company’s line of PlayStation games consoles.

The announcement was made by the CEO of Sony Entertainment, Andrew House at the International Consumer Electronics Show in Las Vegas and is believe to be an integral component of Sony Corp CEO Kazou Hirai’s efforts to reconnect with younger users of the company’s technology. Sony foresee that it will be offer such a service across the full range of devices offerings, including televisions, smart phones and games consoles.

"This is basically Sony throwing down the challenge to the traditional dominance of cable and even box top offerings in the U.S market. It isn’t coming out of the blue as back in August of last year they were already examining the possibilities of delivering Netflix content utilizing the PlayStation console, going so far as to conduct talks with the Netflix at that time.” explained Emma Fancullia, Media Consultant for Asset Castle Investments Ltd.

 Entering competition with Comcast Corp and DirecTV, for subscribers Sony is expected to face the same primary hurdle faced by Intel in their aborted attempt, content variety and cost; though Sony’s extensive entertainment division is expected to make this an easier battle. Sony has already begun talks to secure broadcast content with CBS Corp. NBC Universal and 21st Century Fox Inc.

 If anyone can make a success of this venture it will be Sony as they have a significant leg up over other potential players entering the arena. Firstly they already produce content and have licensing arrangements for addition external media. Secondly they already have 70 million web enable devices of their making in North American homes, including 25 million PlayStation 4s. This gives them an opportunity to make combined gaming and entertainment deals on a large scale, making a very easy sell to consumers” ended Emma Fancullia of Asset Castle Investments Ltd.