Associative Thinking Software from ThoughtOffice Provides Fountain of Fresh, Creative Ideas

Online, September 13, 2011 (Newswire.com) - When the creative well runs dry, thought leaders can now go for inspiration to software that uses "Associative Thinking" and a form of linear Mind-mapping process to create a fountain of new ideas. Tapping an online database of over 3,000,000 images, 10,985,690 words, colloquialisms and phrases, and more than 13,700 questions, innovation software from ThoughtOffice Corporation taps rapidly growing web-based indexes to quickly provide creative inspiration and solutions to real-world problems.

"In the field of creativity, people are now using associative thinking, or the process of following a word to another associated word, image, phrase or thought, then building on those threads of ideas. This is a great way to 'seed' the creative process," says Mark Alan Effinger, CEO and Founder of ThoughtOffice Corporation. "What we've created in ThoughtOffice is a tool that not only bootstraps the creative process, but also organizes the results, making it easy for users to hand off the idea, and each important element that went into creating it, allowing someone else to execute the idea. ThoughtOffice is designed to bring creativity together with productivity, with the intention that more inspired ideas will actually go on to become products, services and solutions that enhance peoples' lives."

The core of the ThoughtOffice program is the Brainstorming Session, which is a document created by the user, branded and copyrighted right from the very start of the creative process . This easy branding process takes under 30 seconds to do, but is a key in capturing and presenting the creative process.

Once a Session is started, the ThoughtOffice Associative Search Engine provides the word associations, phrases, quotations, definitions, keywords and images that add intelligence to the brainstorming session. The user begins with a word, question, or phrase and then the program finds associations of all kinds. For example, the words "terrible" or "awful" might lead to "Superbad" which in turn may recall Emma Stone, who stars in the recent movie "The Help", and will appear in the upcoming film "The Amazing Spider-Man".

As the brainstorming Session begins to take shape, images can be added, further supporting the creative process. With a database of more than 3,000,000 keyword-indexed images (growing rapidly), the Session becomes very detailed, but never gets slow or unwieldy. When complete, a Session can describe perfectly how an idea was formed and could be executed, including specifications, screen shots, drawings or photos, and documenting each step of the ideation process. Videos that illustrate how the program works can be seen on the company's web site at http://www.thoughtrod.com/support/videos/

"I can't think of a quicker way to develop new ideas, whether the user is a novelist looking for new story lines and characters, or a businessman who needs to create an up-to-date marketing strategy," comments David Lockman, ThoughtOffice Product Specialist. "We use it internally every day to help create content, write our blog, and develop new programs. ThoughtOffice allows users to tap their brains for associations they might not have recalled until prompted by the software. The program is a kind of 'mental turbocharger', sowing seeds of inspiration in your mind, that grow into an innovative problem solving process ."

ThoughtOffice comes bundled with the IdeaBrowser, its integrated Associative Search Engine, and a selection of expansion modules that contain the stored expertise of up to 217 MBAs, PhDs, and business leaders. Developed for both Macintosh OS X (including Lion) and Windows XP / Vista / 7, the program accesses Internet databases of words, phrases, images and more, in real-time. Expansion modules are available covering 16 topics, including business planning, marketing, advertising, product naming, and problem solving.

ThoughtOffice bundles are priced from $96 to $496 and are available online at ThoughtRod.com and from the ThoughtOffice Amazon store at http://amzn.to/ThoughtOfficeStore .

About ThoughtOffice:
ThoughtOffice Corporation is a Washington-based technology firm focused on innovation and business process development. Since 1986, the company founders have successfully launched and sold nearly a dozen companies, from advertising to laser display technology, software to internet e-commerce. In development of brainstorming software, the development team interviewed over 800 business and innovation leaders. They apprenticed with Marsh Fisher, co-founder of Century 21 Real Estate and founder of IdeaFisher, one of the first and most popular brainstorming software programs worldwide. The result, ThoughtOffice, takes brainstorming and innovation out of the lab and makes it practical for daily use for education, business process development, advertising, executive coaching and in the C-Level executive suite. ThoughtOffice Corporation can be reached at 360-450-6888, by e-mail at [email protected] or http://www.ThoughtRod.com

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