Aster & Evergreen, Inc., Relies on Mentorship and Training for Success

The director for Aster & Evergreen, Inc., uses mentorship as a tool to encourage associate development, productivity, and retention. She detailed how her training program imparts the skills needed to make the mentor-mentee relationships effective.

“Mentoring is an extremely useful tool for us here at Aster & Evergreen, Inc., declared Lauren, the firm’s director of operations. “If leadership wants to change something that involves their people, mentorship is definitely the way to do it.”

Lauren is not alone in her opinion. A recent study showed that three out of four Fortune 500 company leaders invest in mentorship programs as well. They are using the coaching tool as a way to advance careers, groom leaders, encourage diversity, and even keep experienced team members abreast of changes. “The list of what you can’t use a mentor for is much shorter than the list of benefits it provides,” Lauren stated.

"The list of what you can't use a mentor for is much shorter than the list of benefits it provides,"

Lauren, Director of Operations

How Aster & Evergreen, Inc., Director Trains Her Team to Maximize Mentorship

As the Aster & Evergreen, Inc., team finds more uses for quality mentor-mentee relationships, Lauren is taking steps to ensure that her people will make the most of such connections as quickly as possible. “Many people have never had mentors before, nor have they ever mentored anyone. That’s why I make sure foundational communication and people skills are parts of our training program.”

For starters, Aster & Evergreen, Inc., trainers share techniques on how to be an active listener. It’s far from a natural talent for most people, according to Lauren, and it’s an important place to start when teaching someone how to relate to others. Also, company trainers take communication exercises a step further than just knowing how to make a point. “More important than impressing anyone with your wit or vocabulary is making sure you are understood,” Lauren clarified. This requires mindfulness of the situation and an ability to interpret nonverbal cues.

The end results of this specialized preparation are Aster & Evergreen, Inc., associates who can empathize. Understanding and relating to how other people feel is not only the highest level of communication, but it’s also a means of building trust – and trust, of course, is at the heart of mentorship. “As a mentee, if I don’t trust someone, I’m not going to take the person or his or her advice seriously,” Lauren explained. “As a mentor, trust is required for me to invest myself emotionally in my mentee’s success. Trust is the bedrock of all relationships, and here at Aster & Evergreen, Inc., Focus we work hard to maintain it.”

About Aster & Evergreen, Inc.,

Aster & Evergreen, Inc., is an industry-leading event-based promotional firm. The team’s innovative and interactive outreach initiatives are custom designed for every client the company serves, and they consistently generate enduring, mutually beneficial relationships between businesses and consumers. By fostering engaging and unique experiences for specific audiences, Aster & Evergreen, Inc., team members give the brands they represent a competitive edge in the highly competitive marketing sector. With a comprehensive training program, a mentorship approach, and an upbeat and empowering corporate culture, professionals are fully prepared to utilize progressive solutions that boost brand awareness, loyalty, referrals, and bottom-line results. For more information, visit urbanfocus.com.

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About Aster and Evergreen Inc

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Aster & Evergreen, Inc. broadens both the brand recognition and consumer base of their clients through on-site promotional campaigns.

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