ASUS Accessory Design Showcases at the Clothes Show Live 2009!

Online, December 1, 2009 (Newswire.com) - The fun, fresh and funky laptop range from ASUS will be in display at this year's Clothes Show under the FashionCapital umbrella - famed for introducing the young UK Design Talent into the wider fashion arena including such designers as Corset Art and Belles of London.

FashionCapital has expanded their vision to include those everyday essentials including electronic personal accessories that characterise life in the early 21st century.

"In showcasing design-leaders ASUS we hope to inspire Designers and those in the Fashion Industry to think about how these new types of accessories are affecting what people wear and the way they wear it" says Jemima Compton from FashionCapital "and Asus are presenting designer's and the public alike with a contemporary style challenge, just how do you remain at the top of the fashion parade when you are carrying a laptop. So the competition - live on www.fashioncapital.co.uk - is to create an innovative new carry-concept for your laptop and the winning designer will receive an Asus laptop.

Show visitors will be able to check out the latest design statements from Asus and will be able to check out, comment and vote on submitted designs and/ or submit their own concept. Entry will be open to everyone at the show and visitors will have the advantage of trying out a variety of the famous ASUS laptop range for themselves on stand to get a feel for the products before designing.

On display will be the delightful Disney Eee PC, sculpted Seashell range, elegant UL Series, the unforgettable Eee PC T91 as well as ASUS stylish home entertainment legend the revolutionary touch screen Eee Top.

COMPETITION INFORMATION

See following link for full competition:
www.fashioncapital.co.uk/News/Asus_And_Fashion_Capital_Launch_An_Amazing_Competition.html

Judging will be by people from both Asus and FashionCapital with the final decision to between 17th December and the 21st December.

PRODUCT INFORMATION

The following fabulous products will be on display at the stand for show visitors to experience computing with style.

The UL Series

Fantastic for those with a truly busy and mobile life the UL series combine the most exquisite design with advanced technology and connectivity, all in an amazing ultra-slim light package.

Delivering up to an incredible 12 hours of battery life* and setting new standards for performance, functionality and design the UL series is the ultimate solution for staying productive and entertained whilst on the go.

Please see following links for further information about the UL Series including full technical press release (PDF) and product specifications:
http://www.tru-pr.co.uk/press/clients/asus/ASUSULSeriesPRFinal.pdf

Seashell range

The Seashell can provide an entire day of computing fun (up to 10.5 hours of battery life*) and productivity no matter whether you are flying into a fashion show, or catching up on class notes over a frappaccino.

The affordable, folder-size, portable Eee PC Seashell is ideal for Students and People on the go, the perfect accessory for folks who need to work and play online. The slender case is less than 1 inch at its thickest point and artfully curves to a razor-thin edge. With the 1008HA model available in a range of colours (red, pink, blue, black or white) there is an option to suit every taste.

Within the Seashell range (1008HA, 1005HA and 1101HA models) there are a range of top notch features such as Wi-Fi connectivity, web camera, and 250GB of storage space and up to 500GB of online Eee Storage for sharing with friends and family or accessing data wherever you are in the world.

For the full press releases about and specifications for the different models in the Seashell range please see the following links:
www.tru-pr.co.uk/press/clients/asus/ASUS10051101PRFinal.pdf
http://www.tru-pr.co.uk/press/clients/asus/ASUSSeashellPRFinal.pdf
http://www.tru-pr.co.uk/press/clients/asus/SeashellSpec.pdf
http://www.tru-pr.co.uk/press/clients/asus/ASUS1101HASpec.pdf
www.tru-pr.co.uk/press/clients/asus/ASUS1005HAN280Spec.pdf
www.tru-pr.co.uk/press/clients/asus/ASUS1005HAN270Spec.pdf

The delightful Disney Eee PC

Charm personified this tiny 8.9" netbook is no larger than a B5 storybook and just over 1kg, the MK90 is ideally sized for viewing the internet whilst fitting into the smallest book-bag.
The MK90 is what every good little girl will want from Santa (and what every big girl secretly wants) this Christmas. Available in pink or blue with a dreamy fairytale pattern, the cover is adorned with Disney themes including Cinderella and Snow White, and a Mickey Mouse shaped camera.

The Magic Desktop is fun and Disney-themed (with lots of exclusive wallpaper choices from favourite Disney movies) and features an easy to use icon interface for kids to learn and enjoy a range of applications, puzzles and games. With a spill-proof keyboard and bump-proof hard drive the MK90 is reassuringly robust, and with a host of parental control options, antivirus and spam protection, it offers peace of mind for parents wanting to keep a safe eye on what the little ones are doing.

For full press release including the technical spec please see the following PDF release:
http://www.tru-pr.co.uk/press/clients/asus/ASUSMK90PRFinal.pdf

Eee PC T91

The versatile, tiny touch screen with 'a twist' into a tablet is perfect for creative types with little space in their bags.
The Eee PC T91 is a touch and swivel screen computer which provides a fun and user-friendly way to perform day to day computing tasks, both at home and on the move.

Boasting a thin and lightweight profile, it can be carried easily whilst the 8.9" swivel-screen allows for a variety of set-ups such as netbook-style or a tablet slate.

The pre-loaded TouchSuite applications enable users to easily edit and upload pictures or write memos, with fingertip control allowing quick and intuitive control, whilst the 20GB of free online Eee Storage means file sharing between friends and family is a breeze.

For more information including the full press release with specifications see the following PDF release:
http://www.tru-pr.co.uk/press/clients/asus/ASUST91PRFinal.pdf
The Eee Top Home Media Centre

A huge hit in homes throughout the UK and great for all-round home use and a nifty gift for Kids or for Mum the Eee Top Touch-screen Media Centres provide the fundamentals of everyday computing and multimedia entertainment within a graceful and spacing saving design that can be moved easily from room to room within the home. They deliver the added benefit of high definition images available in larger frameless touch-screen sizes 20" and 22" complemented by dual Hi-Fi speakers with SRS Surround sound.

The Total Media Centre** provide a one-stop solution for browsing and organising multimedia files, whilst a user-friendly and really versatile touch-screen interface provides a fun and easy way to interact with a range of tasks such as Eee Memo to write and share sticky notes, or Eee Cam to record and send video messages with a 30-frame-per-second high quality camera and customisation tools so that Skyping your friends and family is so much more fun!

The full release (PDF) plus specifications can be found on the following link;
http://www.tru-pr.co.uk/press/clients/asus/ASUSET2022PRFinal.pdf

Notes to Editors

Press are invited to attend the launch event where demos for the UL series will be held. The event will be on 20th October in 24:Bar, London. To be placed on the attendee list please email the press office. If you would like a product review please contact the press office or see sample request form on the press assets pages if you wish to be placed on the waiting list. In addition we are able to organise interviews with the Marketing Specialists for ASUS UK. Please contact the press office to request an appointment.

Scans, specs and further information can be found on the following link:
http://www.tru-pr.co.uk/press/client.php?c=asuslifestyle

Videos of new products can be found at the following link:
http://www.youtube.com/asus

You can follow ASUS on Twitter:
http://www.twitter.com/asusuk

Detailed stockist information can be found on the following link:
http://uk.asus.com/wheretobuy_new.aspx?sltLanguage=en_GB&country=1339

Contact Information:

Press enquiries:
Danielle Schofield, Tru PR
t: +44 (0) 845 833 8292
e: [email protected]
www.tru-pr.co.uk

Sales enquiries:
ASUS Sales Team
t: +44 (0) 1442 202720
www.asus.co.uk
www.youtube.com/asus
www.twitter.com/asusuk

Jemima Compton,
Fashion Capital
t: 0208 4629620
[email protected]
www.fashioncapital.co.uk