Atex Appoints Donna Nichols as Sales Operations Director

Online, June 17, 2013 (Newswire.com) - Atex, a leading global supplier of Advertising, Audience and Content Management software, is pleased to announce that Donna Nichols has been named Sales Operations Director. This position was created as a result of the recent growth in sales activity that Atex has experienced over the past six months. In her new role, Donna will be chiefly responsible for implementing standards and procedures across the Atex EMEA sales organisation and will support sales team members in their efforts for continued success.

Donna will report to Atex EMEA CEO, Myles Rose, and she will manage the Atex pre-sales team. She will also be responsible for managing customer proposals, sales collateral, and bid activites, and she will be instrumental in helping to determine the company's ongoing product pricing, promotion and partner strategies.

Donna joined Atex in January 2010 and was promoted to EMEA Pre-Sales Director for Atex Advertising and Audience products in May, 2011. Donna has more than 20 years' experience in the media industry, having risen through the ranks at News International in London with positions of increasing responsibility. She began her career in advertising sales for The Sunday Times, then moved to training and systems development, and in 1999 was named News International's Business Applications Manager. Before joining Atex, Donna worked as a senior management consultant, and she remains one of the media industry's foremost thought leaders on advertising trends and technologies.

"Throughout her tenure at Atex, Donna has shown a passion and expertise across all products in our portfolio, as well as a desire to help increase sales for the region," said EMEA CEO, Myles Rose. "With her commitment, industry knowledge and truly customer-centric focus, Atex is fortunate to have Donna in this newly created leadership position."

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading technology company providing software and services for media-rich industries. Atex develops content management, advertising management and audience systems that enable companies to streamline operations and build multi-channel revenues. As a global company, Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand.