Atlanta-based Search Discovery Named a Google Analytics Certified Partner

Online, April 28, 2011 (Newswire.com) - Search Discovery, an Atlanta-based online consultancy, today announced it is entering into a strategic agreement with Google to become a Google Analytics Certified Partner. GACPs are consultancies with recognized expertise in the field of web analytics and have exceptional impact on their clients' businesses using Google Analytics™, an enterprise-class online measurement tool.

Search Discovery's Client Performance department takes a holistic approach to web analytics by partnering with clients and understanding the inner-workings of their businesses. Search Discovery provides customized analytics installations and deep-dive analysis, using tools like Google Analytics, WebTrends and Adobe/Omniture SiteCatalyst. These custom installations provide detailed insight into website performance against unique business goals, and help stakeholders make key decisions about how to improve performance more quickly and confidently.

Search Discovery also develops tools and software to work alongside popular analytics platforms, including a Google Analytics implementation tool, GAtrackThis (http://www.gatrackthis.com), which almost completely alleviates the heavy burden placed on IT to implement and maintain analytics and 3rd party tagging. Speeding up this implementation process allows Search Discovery and its clients to focus their time on actual analysis, optimizations, and improving the web site and business.

As part of the GACP network, Search Discovery has direct contact with the Google Analytics Product Management and Marketing team for the inside track on beta features, new developments, and the ability to provide feedback directly to the Google Analytics team. "We are extremely excited about becoming a Google Analytics Certified Partner. We can't wait to take advantage of these program benefits to help our clients get the most out of Google Analytics," said Evan LaPointe, Vice President and Director of Client Performance.

About Google Analytics:

Google Analytics tells you exactly how visitors got to your site and how they use it. It can help you identify bottlenecks and gives you ideas for improvements, leaving you to concentrate on your marketing campaigns and increase your returns. Google Analytics is an advanced, easy-to-use tool. The software has all the functions that you'd expect from an advanced web analysis package. For more information, visit www.google.com/analytics

About Search Discovery:

Search Discovery is an online consultancy located in Atlanta, GA that has been in business since 2004. As experts in cutting-edge online marketing, Search Discovery works with every client as a partner, providing unique business solutions with outstanding customer service. They focus on bringing more traffic to client sites while strengthening their online business to turn visitors into customers. Through paid search, SEO, and optimized site performance, Search Discovery has helped to improve online operations for clients such as Chick-Fil-A, ApartmentFinder.com, Credit.com, and Alternative Apparel. Additional company information can be found at www.SearchDiscovery.com