Audi Wins Honor of Best Luxury Brand

Online, June 5, 2012 (Newswire.com) - Audi North Scottsdale is proud to announce that Audi has been awarded the title of "Best Overall Luxury Brand" in the 2012 Total Cost of Ownership Awards presented by Kelly Blue Book. In the inaugural year for the Total Cost of Ownership Awards, Audi won three categories, and beat out all other luxury automotive brands for the highest honor of "Best Overall Luxury Brand".

"This is a great accomplishment for Audi," says Audi North Scottsdale General Manager, Mark Reicks. "We are proud and excited to share the news with our customers and local Audi fans."

The Total Cost of Ownership Awards is a new set of awards given by Kelly Blue Book (KBB), an esteemed third-party automotive market analysis service that provides objective market values for vehicles. The "Best Overall Luxury Brand" was awarded based on the lowest projected total cost of ownership during the first five years.

To determine the value, KBB takes into account ownership expenses including depreciation values, average registration fees, estimated fuel costs, insurance costs, and general maintenance and repair costs that can be expected during the initial five year period. The ultimate residual value was then compared to the average residual value across a panel of luxury brands. Audi beat out all the other luxury brands for total cost of ownership, including those that offered free maintenance and service during the initial five year ownership period.

Third party services provide the valuation data for Kelly Blue Book. Total cost of ownership values are available on many different makes and models and can be accessed on the Kelly Blue Book website. Visitors to the website can access charts and graphs to better understand cost breakdowns and view comparisons over an initial 5 year ownership period, providing objective insight into the true cost of a vehicle.

About Audi North Scottsdale
Arizona Audi fans can experience their favorite Audi models for themselves at Audi North Scottsdale in Phoenix, Arizona. Audi North Scottsdale is the valley's premier Audi dealership. Audi North Scottsdale is conveniently located near Scottsdale, Peoria, and Phoenix. Audi North Scottsdale offers a diverse array of new Audi models including the Audi A4, A8, Q5, and Q7. They are also a proud member of the Penske Automotive Group and are committed to providing exceptional sales and service assistance. Audi North Scottsdale welcomes Phoenix Audi fans to stop by anytime to learn more about Audi models, technology, and news.

Audi North Scottsdale
18088 North Scottsdale Road
Phoenix, AZ 85054
(480) 538-4000
http://www.audinorthscottsdale.com