Auntie Ellyn's Mandel Bread Launches with the Perfect Gourmet Gift!

Online, April 1, 2010 (Newswire.com) - Ellyn Glazer, known to those who love her as Auntie Ellyn, always had a knack for entertaining the taste buds of those around her. Having spent years combining her passion and talent for cooking with her love of tradition and culture, Ellyn quickly gained a reputation for adding the finishing touches to any meal or party and it was not long before she was unwelcome without some type of tray or platter in her hands.

It was not until the day that she first revealed her new fruit-filled mandel bread to a room full of immediate fans that Ellyn realized her secret was too good to be kept from the world. It was only a short time after her revelation that she was vacationing in Boston with her husband and stumbled upon an unacceptable, biscotti-free coffee shop. She explained her mandel bread; soon to be referred to as "the Jewish biscotti" to the owner of the small shop and he insisted she send some over upon her return home. She did just that and the rest was history...Auntie Ellyn's Mandel Bread was born.

Although there was always something special about the baked goods, Ellyn wanted to make sure that her new venture would be one people would enjoy and remember forever! Having started it all with her loved ones by her side, she knew they would be there once again to ensure her mandel bread would be a sure hit, and so she sat down with friends and family to discuss innovative ways to make Auntie Ellyn's one in a million. The question at hand was "What was missing from the products that were already available?" It seemed so simple, never before was there a cookie company that considered every missing link and resulted in creating the whole package...everything from flavor to presentation to wrapping was considered, in turn, making Auntie Ellyn's what it is today...a perfect treat for anyone, anywhere, anytime!

Flavors like Key Lime Pie, Peanut Butter & Jelly, Chocolate Covered Strawberry, Apple Crumb and Stuffed Oreo are adorned in colored chocolates, innumerable toppings and finished in creative baskets that make your eyes water as much as your mouths. Diverse options like whole wheat and sugar free mandel bread make it available to all and as if it weren't already enough, the entire brand is Kosher and Parve, meaning it can be gifted without second thought to those with any religious and/or dietary restrictions. As if that weren't enough, creative baskets ornamented with varying holiday decor, platters custom made to order and even individual packages of two treats make Auntie Ellyn's seem like the only answer to all your needs. Whether you're offering party favors, sending your condolences, welcoming a new addition to the family, attending a housewarming or simply saying "I Love You"...you will be the talk of the town for sharing Auntie Ellyn's...it is truly love at first bite.

Once you're hooked, you can even keep the goodies coming all the time with the Mandel Bread of the Month Club!

This Mother's Day, we hope you have the chance to give your mom the gift of love with her favorite flavors from Auntie Ellyn's Mandel Bread.