Aurora Fertility Services at Aurora Medical Group First to Use Reglera's New Gestational Carrier Workflow Module for the Electronic Donor Eligibility Software System

Online, November 23, 2009 (Newswire.com) - LAKEWOOD, CO - Aurora Fertility Services at Aurora Medical Group in Green Bay, Wisconsin announced that they will become the first reproductive tissue establishment to sign on with Reglera, LLC's new state-of-the-art Gestational Carrier Workflow Module in Reglera's Electronic Donor Eligibility System. Aurora Fertility Services has been using Reglera's fully validated, web-based system for determining donor eligibility for a year, and recently made the decision to implement the system's new process workflow module designed to track gestational carriers. Reglera's Gestational Workflow Module became available in October, 2009.

Aurora Fertility Services at Aurora Medical Group is a full service IVF clinic located in the Green Bay area of Wisconsin, offering an oocyte donor program, gestational carrier/surrogacy program, and semen donor program, as well as cryopreservation of eggs and embryos. Receiving a 100% patient satisfaction rating of "likelihood of recommending practice" on the Press Ganey survey for seven months running, Aurora Fertility Services prides itself on providing patients a positive experience in all aspects of the IVF process. Kristen Johnson, RN, Clinic Supervisor, believes the clinic's success comes from the fact that Aurora offers customized consultation and service with a personal touch (each patient has at least 5 full hours of face time with nurses before beginning the IVF process) in combination with cutting-edge tools and technology to deliver good results.

As a successful, full service IVF clinic, Aurora Fertility Services places great importance upon ensuring their practice is FDA compliant. Aurora made the decision to use Reglera's Gestational Carrier Workflow when it became available this fall, because its customizable, user-friendly design allowed it to fit well with the clinic's pre-existing process for managing gestational carriers. Aurora Fertility has always performed the same screening and testing on gestational carriers that it has on donors of reproductive tissue in an effort to protect all parties involved in the IVF process. Reglera's Gestational Carrier Workflow Module now allows Aurora Fertility Services to track information on gestational carriers in the same convenient, secure, online location they currently track donor information. Aurora Fertility Services feels that the Gestational Carrier Workflow Module for Reglera's Electronic Donor Eligibility System offers them increased peace of mind in knowing that they are going above and beyond the current regulations for reproductive tissue establishments to protect all of their patients to the highest degree.

In addition to giving Aurora Fertility Services peace of mind, the Electronic Donor Eligibility System helps the clinic simplify processes, saving time and money. "Now that everyone has internet access, it is a huge plus to be able to have donors as well as carriers go online to fill out information about themselves. The information is easier to read and simpler to collect and increases our overall processing efficiencies for gestational carriers by at least 100% - it just streamlines the whole process" says Kristen Johnson, RN, Clinic Supervisor. The time Aurora saves by using the Electronic Donor Eligibility System is ultimately passed back to the clinic's patients in the form of one on one face time with nurses, embryologists, and Dr. Mark Severino. Dr. Severino believes that spending one on one time with his patients is incredibly important, and loves that Reglera's Electronic Donor Eligibility System allows him more time to focus on each of his patients and his or her care and less time on ensuring that all their paperwork is complete.

About Aurora - Aurora Health Care is a not-for-profit Wisconsin health care provider and a nationally recognized leader in efforts to improve the quality of health care. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin. Aurora Fertility Services offers comprehensive fertility solutions through cutting-edge equipment in a local, state-of-the-art facility, providing patients with the most advanced assisted reproductive techniques in a friendly and relaxed environment. To learn more about Aurora Fertility, contact 920-288-8500 or visit http://www.aurorahealthcare.org/services/fertility/.