Austin Reed Launches The Q CLUB; A PRIVATE MEMBERS CLUB

Online, October 21, 2010 (Newswire.com) - AUSTIN REED LAUNCHES THE Q CLUB; A PRIVATE MEMBERS CLUB WITH CLUBHOUSE, PERSONAL SHOPPING, CONCIERGE, BESPOKE TAILORING, HIREWEAR AND MUCH MORE
AUSTIN REED SIGNS LEWIS MOODY, ANDREW STRAUSS, ALASTAIR COOK AND COURTNEY LAWES TO LAUNCH AUSTIN REED Q CLUB

Austin Reed will celebrate 110 years of 'Dressing for Success' later this year. To mark this historic landmark, it will officially launch the Austin Reed Q Club; a private members club with a clubhouse in the Regent Street flagship store.

The Q Club will be open to customers throughout the country with a dedicated clubhouse within the Austin Reed Flagship on Regent Street. A club like no other, it will be designed specifically towards dressing the modern man in a unique and relaxed environment focused on contemporary style.

Four celebrity ambassadors will be the face of the Austin Reed Q Club. As the best of British in their respective fields; Andrew Strauss, England Cricket Captain, Alastair Cook, England Cricket Vice Captain, Lewis Moody, Bath's England Rugby Captain and Courtney Lawes, British Rugby's newest star, will launch the Austin Reed Q Club.

Launching in October 2010, depicting quintessential British design and heritage, the Q Club offering will extend beyond private membership to Q Bespoke, Austin Reed's new made to measure service, Q Hirewear, which will provide a premium formal hire service and Q corporate, Austin Reed's corporate arm.

The Clubhouse

What do you get if you mix 110 years of retail with a modern man's clothing requirements?

The Q Club

A sanctuary where the clothes are brought to you, not vice versa.
A relaxed club atmosphere with sofas and bar, Sky Sports on the latest high definition TVs, wireless internet and a concierge to make sure your every whim is catered for.
With far reaching views over Regent Street, Austin Reed has designed a unique members club on its 3rd floor. Similar to a first class airport lounge, the club will have a bar and lounge area which can be enjoyed by members and non members. Personal shoppers will be available to care for your every whim. Q Bespoke will measure you for that all important suit and Q Hirewear will cater for any formal hire requirements you have. Once purchases have been made, Austin Reed can then deliver your clothes to your office or home.

Hours - Open normal store hours with the exception of special evening events held at The Q Club such as wine tastings and speakers evenings.
The Q Club will be the first clothing club of its kind within the UK and will offer exclusive membership to customers in an environment where they can buy clothes at exclusive prices across any of Austin Reed's nationwide locations.

Nick Hollingworth CEO Austin Reed says "Austin Reed has enjoyed 110 years of dressing for success. The Q Club enables Austin Reed to reach new levels of service, providing unparalleled benefits to our customers."

Membership

Membership Fee to be £275 per annum and by invitation or referral only. Each applicant will be reviewed by a Q Club committee.

What will a Member receive?

An exclusive 20% off all Austin Reed product to include Q Hire Wear, Q Bespoke and Q Club bar at Regent Street A Q Bespoke suit at half the normal retail price on joining (available for 1 year from join date).
Individual membership key-fob with key finding service
Personal shopping service - simply sit with your feet up at the Q Club Bar and let a Q Club shopper find what you need
Access to a concierge service within the Regent Street store
A complimentary haircut or wet shave at Austin Reed's flagship store
Free subscription to a selection of publications

Who are the Ambassadors?

Four high profile sporting celebrities have been signed as the faces of Austin Reed
Lewis Moody - Bath's England Rugby Captain
Andrew Strauss - England Cricket Captain
Alastair Cook - England Cricket Vice Captain
Courtney Lawes - Northampton's England Rugby Player

See the Q Club Behind the Scenes shoot:
Q club Behind the Scenes Film
http://www.youtube.com/watch?v=fgyGRY0OT9Q

For further information/images, please contact:
Rachel Wiseman / Ariane Chui in the Austin Reed Press Office on:
020 7534 7832/7803 [email protected] / ariane.chui @austinreed.co.uk