Australian Business Fail the Social Media Test

Online, July 10, 2011 (Newswire.com) - The Social Media Experts.com.au launched today to fill the need for Australian businesses to gain an understanding of this new online phenomenon that is sweeping the world.

The internet has evolved dramatically over the last decade with more emphasis being placed on peoples' opinions and ideas rather than pure content.
Carrie Franklin, CEO of The Social Media Experts.com.au says "it is rare to find a webpage or website without the ability to comment on the content, nearly all webpages have 'share' buttons on them." This poses the question as to why?

The answer is simply that people's opinion is a very strong indicator as to whether a site is popular or not. The major Search Engines are even providing more weight to websites that have more comments upon them then others.

Not a day goes by that a social media site is mentioned on mainstream media, whether it will be a YouTube video that went viral, or a celebrity makes an inappropriate comment on Twitter.

This sort of rapid media adoption can be devastating to a company that has made a mistake with their social media. Rapid communication can make, or break, a business, that is why it is important to ensure that your Social Media releases are controlled and thought out.

Many businesses think that Social Media is expensive to be part of considering that an experienced Social Media Manager can earn 70 - 90 thousand dollars a year, but the reality is that Social Media is a lot cheaper than running an advertisement in mainstream media. Most social advertisements on Facebook and Google are pay per click, so no upfront costs, unlike traditional media where money is paid before, in the hope that, people will take action.

The main benefit of advertising in these types of media is that you can immediately measure the effectiveness of your advertising. Measurements can be done hourly or daily and you can control the amount of money you wish to spend.

So how can a business effectively be a part of Social Media without breaking the bank. The answer is outsourcing.

Outsourcing is contracting the work to another business to take care of. This is where the The Social Media Experts.com can help. Their team of experts can manage any sized business' social media needs. From designing Facebook Pages to regularly updating and managing Twitter. All at a fraction of the cost of hiring an in-house Social Media Manager. The Social Media Experts.com.au will also monitor and manage what is being said about their clients online and rapidly remedy any issues identified.

Social Media needs to be managed and controlled and any business considering taking this step needs to ensure that they are informed and ready to make the proper commitment to be successful.

To find out more about outsourcing your Social Media Campaigns contact Carrie and the team at The Social Media Experts.com.au today by visiting their site or emailing [email protected]