Avenue Launches New Denim Collection Designed Specifically For Real Women Size 14 Plus

Online, August 8, 2011 (Newswire.com) - Avenue, the women's apparel brand known for their stylish clothing and accessories for women sizes 14 and up, launches a new, fashion-forward denim collection designed specifically for its customers' needs. The new line, Avenue Denim, caters exclusively to their female consumer, offering full-figured women the perfect pair of jeans in the right fit, wash and inseam for their unique body type and style.

"We believe that by launching the new Avenue Denim collection, we are fulfilling the desire for exclusive, trend right designs for real women in America, size 14 plus," says Dawn Robertson, CEO of Avenue.

The brand is introducing a variety of new denim essentials for the modern woman's fall wardrobe, including 3 versatile silhouette options that make it easy to dress from day to evening to weekend. They include Hollywood Skinny, a long lean cut that sits on the hip, Broadway Straight, a modern, classic style with a smooth fit, and Santa Fe Bootcut, a sportier, sassier shape that flares at the ankle. Each denim style features newly-enhanced, comfort-fit fabric, detailed stitching and unique hardware accents, all of which enhance the look and feel for a true denim look. Available in a variety of washes in petite, average and tall sizes, shopping for jeans has never been this effortless.

In an effort to help Avenue customers find their perfect pair of jeans, Avenue has tapped style expert, Jacqui Stafford, to assist Avenue women with shopping and styling tips. Jacqui's denim styling video can be viewed at myavenuestore.com/denim.

The Avenue Denim collection is available at over 430 retail stores coast to coast and at the new Avenue.com website which provides an effortless denim shopping experience for real women size 14 plus. The new site not only includes extended sizes, 28-32, but also offers easier product review tools that make finding styles and sizes a snap. The new collection is a great value everyday at $39.90.

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