AvidTrak: Keyword to Call Tracking Product for Performance Search Engine Marketers

Online, February 9, 2010 (Newswire.com) - Mountain View, CA

Media Flint, Inc. announced today the commercial release of its proprietary inbound phone call tracking product, AvidTrak (www.AvidTrak.com). AvidTrak is a performance marketing tool which enables PPC marketers and SEO practioners to pin point exactly the search keyword/phrase that results in an inbound phone call.

The importance of tracking the keyword source of inbound, phone-call-leads is evident to marketers who are engaged in Search Engine Marking (SEM) in highly competitive verticals such as: Law, Dental Practice, Mortgage and Insurance. The ability to accurately measure the profit performance of a search keyword results in efficient and profitable ad-spend.

Elaborating on AvidTrak's reason for being, Amin Haq, CEO of Media Flint said, "We believe that our AvidTrak call tracking product shall completely bridge the offline, conversion information gap that currently exists for our SEM clients who rely heavily on inbound phone calls as a lead source. Indeed, while conducting Beta-trials of AvidTrak, many of our clients were surprised to learn that a number of their supposedly, 'non-converting and unprofitable' search keywords were in actuality, quite the opposite. These so called 'bad' keywords were responsible for generating highly valuable, inbound phone calls. AvidTrak delivered this offline conversion information, and as a result our clients are now able to truly measure & increase their ROI on ad-spend."

AvidTrak's User Interface (UI) is intuitive, easy to navigate and easy to use. Additionally, the product which is available as Software as a Service (SaaS) delivers numerous reports based on a user's configuration. Keyword cost data for Google Adwords appears alongside the respective Campaign Name, Ad Group, Impressions, Clicks and CTR.

In addition to Paid Search, Organic Search results at a keyword level are also available for Google, Yahoo and Bing. While AvidTrak's Analytics package is highly versatile and powerful, Google Analytics' lovers will be delighted to learn that AvidTrak is integrated with their favorite tool and all AvidTrak data may be viewed within Google Analytics.

Media Flint invites Search professionals interested in enhancing the performance of their SEM campaigns to a free product demonstration. Please call (650) 852-9553 or E-mail [email protected] to learn how AvidTrak can improve your campaign performance.