B&R Industrial Automation and Maplesoft Partner To Create Efficient Development Through Physical Modelling

Online, June 16, 2011 (Newswire.com) - Roswell - B&R and Maplesoft announced a partnership that will bring together products from both companies to save time, effort and cost for hardware-in-the-loop simulations.

Being able to design an adequate machine or system model plays an important role in simulation-based development. At the same time, mapping out all the dynamic characteristics of a machine can take a lot of time. "Tools for physical modeling such as MapleSim™ from Maplesoft™ provide optimal support and reduce the amount of time and work considerably," said Philipp Wallner, Global Technology Manager at B&R.

The open architecture of Automation Studio - B&R's programming and development software - ensures that physical models designed in MapleSim™ can be transferred to B&R controller hardware in just a few easy steps. The result is a hardware-in-the-loop simulation that emulates the machine's behavior in real time, in a completely safe testing environment.

"Using MapleSim, Automation Studio users can very quickly develop high-fidelity models of the control plant, analyze the dynamics, and then generate highly optimized real-time code for the plant," said Dr. Laurent Bernardin, Vice President, Research and Development, Maplesoft. "By adding an easy-to-use and cost-effective physical modeling phase to the automation workflow, engineers will be able to increase virtual testing prior to hardware commitments. A definite way to reduce costly design errors."

The close cooperation between the two companies ensures optimal integration in Automation Studio, a clear and comprehensive workflow, and long-term support for the user.

About B&R Industrial Automation
B&R is the world's largest and most successful private company in the area of automation equipment manufacturing. The motto "Perfection in Automation" has provided the foundation for the company since B&R was founded in 1979. Today, B&R employs 2,300 employees worldwide and has an exceptional global presence with more than 162 sales offices in over 68 countries.

B&R Industrial Automation, Inc. North America, based in Atlanta, GA, has been working closely with their customers since 1987. Since then, B&R North America has continuously grown as a sales and support organization through both direct sales offices and B&R's unique Automation Partner distribution network. Today, B&R North America has a network of more than 20 offices throughout the USA and Canada and is there for its customers locally.

For more information on B&R's most efficient forms of automation, please visit us.discover-automation.com.

About Maplesoft
Maplesoft™ is the leading provider of high-performance software tools for engineering, science, and mathematics. Its product suite reflects the philosophy that given great tools, people can do great things.

Maplesoft's core technologies include the world's most advanced symbolic computation engine and revolutionary physical modeling techniques. Combined, these technologies enable the creation of cutting-edge tools for design, modeling, and high-performance simulation.

Engineers, scientists, and mathematicians use Maplesoft products to enable them to work better, faster, and smarter. The Maplesoft product suite includes Maple™, the technical computing and documentation environment, and MapleSim™, the high-performance, multi-domain modeling and simulation tool for physical systems.

Maplesoft also introduced a fundamental shift in technical education through its Clickable Math™ and Clickable Engineering™ initiatives which deliver powerful mathematics through visual, interactive point-and-click methods. The idea behind this shift is to create technology that allows students and teachers to focus on the concepts, not the tool.

Maplesoft's customers include Ford, BMW, Bosch, Boeing, NASA, Canadian Space Agency, Canon, Motorola, Microsoft Research, Bloomberg, and DreamWorks, covering sectors such as automotive, aerospace, electronics, defense, energy, financial services, consumer products, and entertainment. Over 90% of advanced research institutions and universities worldwide, including MIT, Stanford, Oxford, the NASA Jet Propulsion Laboratory, and the U.S. Department of Energy, have adopted Maplesoft solutions to enhance their education and research activities.

Visit www.maplesoft.com to learn more.