B2B Soft and TracPoint Partner to Provide Integrated Marketing Portal Solution for Wireless Standard Customers

New York, NY, October 29, 2014 (Newswire.com) - B2B Soft, a business-to-business software company specializing in retail management for the wireless retail industry, is pleased to announce its partnership with TracPoint, the innovator of marketing programs for wireless retailers. TracPoint’s integration into B2B Soft’s Wireless Standard Retail Management Platform will now provide retailers with a marketing store for easy access to TracPoint’s programs from within the point-of-sale.

Adopted by more than 6,000 wireless dealers and master agents as the industry’s premiere Point-of-Sale solution, B2B Soft’s Wireless Standard provides operators with seamless transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence.

We're pleased to be working together with TracPoint to bring new and innovative marketing programs to Wireless Standard clients that will help drive customers into their stores and keep them coming back.

Gary Khabinski, B2B Soft CEO

TracPoint has been providing loyalty and marketing programs to the wireless industry for over a decade and is an approved co-op vendor for both Verizon and Sprint. Their marketing solutions help wireless retailers leverage their customer base and local market area to increase sales.

TracPoint’s President, Brad MacArthur, notes “we are excited to offer our services to B2B Soft’s customers. This is a very logical fit, as we both specialize in working with wireless retailers to help increase sales in this very competitive industry. We’ve been fortunate to have produced thousands of marketing campaigns for the wireless industry, and B2B Soft’s customers will benefit from that.”

Under the partnership, each Wireless Standard retailer will have their very own marketing store integrated directly into their point of sale. No longer will retailers have to waste time researching vendors, print shops and marketing options while trying to identify what to do and what might work. TracPoint’s time-tested programs will be available with quick and easy access.

The Marketing Store will include programs like Direct Mail, Posters, Flyers, Business cards, Gift Cards, Print Collateral, Design Services, and more…including Mobile App development where TracPoint will design and publish custom branded Mobile Apps for each business.

“We’re pleased to be working together with TracPoint to bring new and innovative marketing programs to Wireless Standard clients that will help drive customers into their stores and keep them coming back,” says Gary Khabinski, B2B Soft’s CEO. “It’s another way we can help retailers run their operations more efficiently to achieve maximum profitability.”

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft’s business management services include mobile POS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft’s Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com.

About TracPoint
TracPoint is a leading provider of loyalty and marketing solutions in the wireless industry. Incorporated in 2003, TracPoint provides innovative programs that help businesses leverage their customer base and local market area to increase sales. In recent years, TracPoint has expanded their product offerings to include direct mail, mobile app development, email marketing, loyalty programs, in-store marketing materials, social media management, and more.
www.tracpoint.com.